Manager, Consumer Programs - Nintendo Stores at Nintendo of America Inc. in Redmond, Washington

Job Description:

Nintendo of America Inc.

About Nintendo of America: From the launch of the Nintendo Entertainment System™ more than 30 years ago, Nintendo's mission has been to create smiles through unique entertainment experiences. Here at Nintendo of America Inc., we deliver on this mission by partnering closely with Nintendo Co., Ltd., to bring Nintendo's iconic and cherished franchises including Mario™, Donkey Kong™, The Legend of Zelda™, Metroid™, Animal Crossing™, Pikmin™ and Splatoon™ across the Americas through our video games, hardware systems, and collaborations with partners on a range of other entertainment initiatives like feature films and theme parks.

Based in Redmond, Wash., Nintendo of America serves as headquarters for Nintendo's operations in the Americas. We are an equal opportunity employer offering a welcoming and inclusive environment in service to one another, our products, and the diverse consumers and communities we call home. For more information about Nintendo, please visit the company's website at https://www.nintendo.com/ .

DESCRIPTION OF DUTIES:

• Oversees and directs execution of experiential marketing programs that drive consumer purchase intent, earned conversation and media coverage, industry support and increased engagement for Nintendo brands.
• Actively collaborates in the strategic planning process with upfront and ongoing development of proposals for experiential marketing programs.
• Works closely and cross-functionally with internal teams to align overall marketing priorities, key brand messaging, and targeted audiences to fully integrate marketing activities, synchronize consumer messaging, amplify exposure, and drive retail conversion.
• Leads the briefing and creative development process by evaluating and providing ongoing direction on strategic opportunities, tactics, and execution plans that best promote key Nintendo hardware and software.
• Presents final experiential opportunities and proposals to senior management for approvals based on strategic approach, projected results, and ROI.
• Leads the development of creative materials and tactics that deliver proper and impactful use of IP and brand messages.
• Manages and oversees onsite event execution, and production, to gain insights and learnings for current or future programs.