Digital Marketing Manager at NetApp in Boulder, Colorado

Job Description:

Job Summary:

The Digital Inbound Marketing Manager/SEO (Search Engine Optimization) and LLMO (Large Language Model Organisation) Specialistis responsible for analyzingindividual pages and the overall structure of netapp.com to find opportunities and improve the overall search performance across traditional and AI powered search engines. Search Managers work across multiple revenue teams to support growth strategies for marketing, including the content team, product and solution marketers, and the user-experience designers.

Ideal candidates are data-driven and creative thinkers who use SEO and AI (Artificial Intelligence) best practices to conduct on-page optimization. The work spans a variety of workloads including new keyword research, code additions and schema reworks when necessary, strategic direction on the site's information architecture, and copy rewrites to ensure that the pages are best-suited for our audiences.

Our goal is to build the most performant site within our industry, with logical and informational content that both ranks well in search and educates the user on site.

Job Responsibilities:

• Outline and communicate structural page improvements to revenue teams


• Identify powerful keywords and technologies for driving valuable traffic to netapp.com pages and improve SERP performance


• Utilize AI and LLMO resources to support SEO strategies and track their success


• Stay up-to-date with SEO/LLMO best practices and regularly audit the storage-space ecosystem for content, technical, and on-page opportunities


• Collaborate with stakeholders and educate them on best practices and current strategies


• Utilize tools like Adobe Analytics, Google Search Console, Ahrefs, SEMrush, and AI content resources

Job Requirements:

• 8+ years of experience in successfully developing and executing organic SEO campaigns in the B2B space


• Interest and experience in creating performant content for LLMs, including Google Gemini and Perplexity AI


• A thorough understanding of search engine algorithms and ranking methods with a willingness to communicate these with stakeholders


• Experience with SEO industry programs, such as Google Analytics and Ahrefs


• Strategic knowledge of keyword research best practices and the "think-on-your-feet" ability to change strategies "live"


• Comfortable analyzing high volumes of data on a daily basis


• Experience with other aspects of marketing, such as content creation or social media marketingis a plus

#Sponsor

Compensation:
The target salary range for this position is $141K - $198K.The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off (PTO), various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU's), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process.

Equal Opportunity Employer:

NetApp is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination based on age, race, color, gender, sexual orientation, gender identity, national origin, religion, disability or genetic information, pregnancy, protected veteran status, and any other protected classification.

Did you know...

Statistics show women apply to jobs only when they're 100% qualified. But no one is 100% qualified. We encourage you to shift the trend and apply anyway! We look forward to hearing from you.

Why NetApp?

We are all about helping customers turn challenges into business opportunity. It starts with bringing new thinking to age-old problems, like how to use data most effectively to run better - but also to innovate. We tailor our approach to the customer's unique needs with a combination of fresh thinking and proven approaches.

We enable a healthy work-life balance. Our volunteer time off program is best in class, offering employees 40 hours of paid time per year to volunteer with their favorite organizations. We provide comprehensive medical, dental, wellness, and vision plans for you and your family. We offer educational assistance, legal services, and access to discounts. Finally, we provide financial savings programs to help you plan for your future.

If you want to help us build knowledge and solve big problems, let's talk.

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