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Description:
The Marketing Manager generates awareness of Coastal Heritage Society and drives revenue growth through the comprehensive and strategic marketing of educational venues, programs, and special events. This position involves the planning, development, and execution of marketing strategies, communications, and public relations activities, both externally and internally. The Marketing Manager oversees and manages the creation of support materials and services in the areas of marketing, communications, and public relations for Coastal Heritage Society's museums.
Responsibilities:
Marketing Strategies • Oversee all marketing campaigns for Coastal Heritage Society and brainstorm ideas for new initiatives. • Implement marketing strategies and evaluates their effectiveness. • Lead market research efforts to access the viability of current and new products or services. • Oversee and execute the creation of promotional materials for events and programs as well as venue publications such as site guides, rack cards, etc. • Manage and execute paid advertising campaigns across digital channels, including social media ads and search engine marketing (SEM).
Branding • Establish Coastal Heritage Society as a premier educational and cultural institution. • Analyze marketing data to evaluate campaign success and propose new strategies to improve brand awareness. • Enhance the organization's reputation for professional financial responsibility, and community engagement. • Maintain consistency in brand tone and creative direction across all print and digital collateral.
Media Management • Garner local, regional, and national media attention for Coastal Heritage Society through strategic campaigns. • Develop and maintain accurate organizational talking points and messaging. • Manage resources for interviews, photo shoots, and video production, acting as the primary point of contact. • Collaborate with media organizations, advertising agencies, and community partners. • Oversee crisis communications, planning, and execution. • Build and maintain relationships with media, advertising contacts, and partners. • Ensure the organization is represented in community event calendars.
Finance and Reporting • Work with the Director of Development to set and manage departmental revenue and expense goals. • Track the success of marketing initiatives and events, updating internal strategies for improvement. • Oversee the creation and distribution of the annual report and Cultured Coast events to collaboration with the Membership Department.
Social Media and Digital Content • Oversee practices and standards for Coastal Heritage Society's social media channels. • Ensure website content is regularly updated, including the event calendar, and maintain a consistent branded web presence. • Lead the development of the website and future iterations, ensuring optimal functionality and user experience. • Coordinate digital marketing and branding efforts with various departments. • Maintain relationships with external web development and email service providers, such as Sabre Technologies.
Perform other duties as assigned by supervisor in support of the Mission of Coastal Heritage Society.
Qualifications: • 5 years experience in marketing, communications, public relations or a related field. • Strong understanding of both traditional and emerging marketing channels. • Experience managing social medial platforms (i.e., Facebook, Instagram, Twitter) and executing social media strategies. • Highly detail-oriented, self-motivated, and capable of working both independently and collaboratively with departmental teams. • Proven skills and experience in developing and executing marketing, communications, and public relations strategies. • Strong creative, strategic, analytical and organizational skills. • Ability to forecast trends and address challenges with strong analytical skills. • Familiarity with current trends, technologies, and methodologies in graphic design, web design, production, and social medial best practices. • Experience in writing press releases, conducting presentations, and negotiating with media. • Excellent organizational and proactive problem-solving skills. • Persuasive writing abilities, strong verbal communication and the capacity to interact effectively at the executive level. • Strong sense of sales, marketing, and advertising. • PREFERRED: Experience managing paid advertising campaigns (i., social media ads, Google Ads, SEM). • Must be able to work flexible hours, including weekends and holidays. • Physical requirements:
o The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
§ Some of the work of this position may require the ability to physically navigate a variety of spaces and terrain, both indoors and out, often in a dynamic space with a historical landscape.
§ Much work of this position is office work, at a desk using a computer and phone, at the physical location assigned and occasionally at various other site locations of Coastal Heritage Society.
§ May require bending, kneeling, pushing, pulling, and lifting/moving objects of up to approximately 50 pounds for supplies and other related equipment.
§ Requires ability to communicate both verbally and in writing with a variety of audiences, team members, and guests.