Brainjolt is a small, distributed team of learners, hackers, and doers who combine a metric ton of data science and market automation with a dash of creativity in order to entertain hundreds of millions of people a month. Join our forward-thinking marketing team dedicated to leveraging the latest in AI and automation to drive marketing success. We are seeking a Lifecycle Marketing Manager with a passion for AI and email marketing to enhance our customer engagement strategies.
WHAT WE ARE LOOKING FOR:
As a Lifecycle Marketing Manager, you will be instrumental in growing our engaged audiences via owned channels (email, SMS, on-site), and building and managing new outlets for us to reach these users with messages they'll love! This role requires a blend of creativity, technical proficiency, and a keen eye for leveraging data-driven insights to optimize campaign effectiveness. Must love AI.
RESPONSIBILITIES:
Design and implement advanced email, SMS, and in-app marketing campaigns using Iterable.
Build new tools with us that can personalize messaging, product recommendations, and suggested deals to users by leveraging our vast data warehouse and more than one billion USD in transaction data.
Roll up your sleeves and build new channels or tactics that will be loved by our millions of users and meaningfully grow our revenue from direct channels.
Develop segmentations and customer journeys based on customer behaviors and preferences, improving engagement and conversion rates, and earnings per message sent.
Continuous A/B testing and optimization on various elements of email campaigns to improve outcomes.
Collaborate with our AI & data teams to integrate new product feeds, recommendation engines, and deal alerts to enhance our campaigns.
Analyze campaign performance and report back to leadership on user growth, engagement, and revenue metrics.
Ensure all email campaigns comply with legal and ethical guidelines, and our domain health and deliverability metrics are top-notch.
QUALIFICATIONS:
Bachelor's degree or equivalent experience in Marketing, Communications, Computer Science, or related field.
4+ years of experience in email marketing, and managing large databases with high-volume email senders.
Demonstrated passion for AI and its applications in digital marketing.
Growth-minded "builder"mentality-bring receipts of how you've done it in other places.
Proven track record of developing and executing profitable email or SMS campaigns, and complex customer journeys.
Strong analytical skills and proficiency in metrics-driven marketing.
Excellent communication and collaborative skills to work effectively across teams.
WHAT WE OFFER:
Paid Holidays, Health Insurance, 401K Match, many other perks
Join one of the most recognized and trusted brands in social media.
Develop skills alongside seasoned professionals in a creative, data-driven team.
Embrace a culture valuing curiosity, growth, problem-solving, and radical candor.