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About the Job: Responsible for day-to-day management of CRM campaign processes from design through deployment and contributing to meet sales growth targets for the CRM Marketing channels.
A day in the life, what you'll be doing: • Oversee the development and deployment of CRM campaigns including SMS and app, in collaboration with the Email Specialist. • Test strategies to optimize CRM communications and improve ROI using Cordial capabilities. • Execute financial forecasting of SMS and mobile app performance by day and week.
o Determine the impact of promotions, products, segmentation and file size.
o Provide recommendations for action based on findings. • Contribute to the CRM cadence/calendar creation that meets financial goals while also communicating go-to-market strategy and brand storytelling. • Personalize content to enhance customer engagement and drive conversions. • Maintain an exceptional level of attention to detail in all aspects of CRM activities. • Collaborate with Direct Planning, Direct Merchandising, E-Commerce, and Brand Marketing teams to support company initiatives. • Drive innovation in CRM marketing through frequent and ongoing testing and optimization.
What it takes to Join: • B.A./B.S. Degree; degree in marketing preferred. • 2-5 years' experience in email, SMS and push notification or other analytical online marketing. • Strong knowledge of Microsoft Excel (Database experience is a plus). • Knowledge of email and SMS marketing. • Marketing experience, and ability to identify consumer needs/wants and develop a compelling value proposition to drive email acquisition. • Strong analytic skills, including experience with attribution methodologies and analytics software (e.g. Adobe Analytics). • Strong technical skills (HTML experience is a plus). • High attention to detail and strong organizational skills. • Ability to efficiently and effectively self-direct and prioritize work. • Strong communication and interpersonal skills. • Project management skills with the ability to lead cross-functional teams. • Ability to operate efficiently at a tactical level against strategic goals.
Salary Range: $65,761-$72,301
Pac Perks: • Dog friendly office environment • On-site Cafe • On-site Gym • $1,000 referral incentive program • Generous associate discount of 30-50% off merchandise online and in-stores • Competitive long term and short-term incentive program • Immediate 100% vested 401K contributions and employer match • Calm Premium access for all employees • Employee perks throughout the year
Physical Requirements: The physical demands described here are representative of those that are required by an associate to successfully perform the essential functions of this job. • While performing the duties of this job, the associate is regularly required to talk or hear. The associate is frequently required to sit; stand; walk; use hands to finger, handle or feel; as well as reach with hands and arms. • Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus. • Ability to work in open environment with fluctuating temperatures and standard lighting. • Ability to work on computer and mobile phone for multiple hours; with frequent interruptions. • Required to travel in elevator or stairwells to attend meetings and engage with associates on multiple floors throughout building. • Hotel, Airplane, and Car Travel may be required. Position Type/Expected Hours of Work: This is a full-time position.
As a National Retailer, occasional evening and/or weekend work may be required during periods of high volume. This role operates in a professional office environment and routinely uses standard office equipment.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role.