Are you looking to experience the full spectrum of B2B marketing? Here's your opportunity. At Backbase we are changing the way people bank. We help banks to become digital natives, and deliver unique banking experiences. As the Field Marketing Manager Americas, you will collaborate with marketing and sales teams to build and drive marketing strategy, assist in planning, conducting and executing operations of all regional marketing campaigns, both online and offline.
Reporting directly to the Director of Marketing America's, you will create content, manage digital campaigns as well as manage all physical and/or virtual tradeshow and event planning and logistics. You support lead tracking, lead management and to qualify and identify campaign ROI. In short, you support all marketing communication and work with partners to launch awareness and lead generation campaigns
You will work closely with both our Global Marketing Team and relevant vendors in-region and locally to ensure deliverables required for the America's are met in a timely and effective manne
r. In this role, you will also partner closely with the local sales team and key partners to support pipeline grow
th. Meet the
job Based on the annual Go-to-Market-Strategy, you will create a Marketing plan to support the ambitious revenue goals for the America's reg
ion.You will create awareness and build a thought leadership position for Backbase by creating relevant and credible stories that resonate in the press and influential financial services and banking (social) media landsc
ape.You run integrated (account-based) demand generation programmes and own the forecasting, measurement and analysis of your campai
gns.You create content based on the local market and customer needs which you uncover together with the sales and partner t
eam.On a daily basis, you will work with the partner team and partner ecosystem to build joint marketing campai
gns.You will execute customer and partner communications campaigns such as webinars, user conferences, round tab
les.Working closely with the global marketing team you will improve conversion of all PPC channels as well as engagement and conversion of the webs
ite. How about
you? 4+ years of experience in field marketing, marketing communication, and/or corporate communicat
ions;You bring 3 years of experience in Account Based Marketing, preferably for an Enterprise Software Solu
tion.You have had success in PR and social media as a means to position the brand. ? You have experience with managing partner mark
etingKnowledge of the modern marketing stack: SalesForce.com, Marketo, LinkedIn and various PPC channels relevant in reaching B2B audie
nces.You have a bachelor's degree in mark
etingYou are fluent in English and Spanish, both written and ve
rbal. You will thrive if you
have A positive, self-starter att
itude!A hunger to make an
impactStrong analytical skills with a focus on de
tails.Motivation to educate stakeh
oldersAbility to work as an integral part of a geographically-dispersed team that requires you to work a flexible schedule and occasional t
ravel.Excellent verbal and written communications, including ability to explain analysis to business audiences and effectively communicate at multiple levels in the organi
zation What we off
er you Great colleagues and a genuine fun place
to workSupport and learning on
the jobDedicated budget for t
rainingThe opportunity to make it your own and have a direct impact in the local m