The Director of Ohio Retail Planning is responsible for maximizing Trulieve's sales, market share, internal brand expansion, and profitability in Ohio, in alignment with the company's strategies and brand. This role involves developing and executing robust product and pricing strategies, driving product development with a focus on internal brand expansion, teaming up with the marketing team to leverage customer data from the CDP, devising compelling marketing and promotions programs, and maintaining a focus on continuous learning and improvement. The Director takes an active leadership role in evolving the culture through a customer-first mindset, fostering cross-functional team collaboration, and supporting the continuous evolution of business processes to maximize resources.
Responsibilities:
Review and analyze consumer demographic characteristics, sales trends, retail landscape and other relevant data to interpret, financially plan for and react to emerging market trends and conditions.
Determine appropriate competitive strategies to drive category product development, good/better/best quality planning and quantity, purchase, pricing, margin, promotion and clearance to maximize revenue and margin.
Partner with product planning to develop and implement a balanced investment strategy by category and store type.
Lead in decision making regarding prices, quantities, freight terms, allowances and product packaging based on the purchasing plan.
Report to the executive team on the state of the category using financial analysis and other fact-based data in terms of current performance, new styles, trends, promotions, best sellers, etc.
Research and shop competitors to ensure the Company is a category value leader.
Travel to retail store locations as needed to conduct velocity walks; review and evaluate product mix and gain insight regarding quality or other issues and translate those findings into executable plans.
Provide product development recommendations to the in-house design team; bring fresh perspectives to the table that reflect price point and design trend needs.
Support Ohio wholesale revenue growth and margin improvement.
Review and approve the accuracy of all strategic and technical information, such as product mix, item selection, item description, price direction, etc., prior to set deadlines.
Qualifications
Minimum of 5 years' experience in purchasing, buying, merchandising, brand management, assortment planning, marketing or related field required
Supervisory/Management experience
Strong attention to detail
Excellent interpersonal, verbal and written communication skills
Effective time management and organizational skills
Work independently as well as in a team environment
Maintain confidentiality
Working knowledge of continuous Improvement
Handle multiple projects simultaneously within established time constraints
Proficient computer skills, including experience with Microsoft Office Suite
Strong skills in agility, along with the ability to pivot easily when directions and priorities changes on short notice
Proven ability to interpret analytics to inform, implement and drive strategies
Proven ability to effectively lead in a fast-paced, highly dynamic & matrixed environment with a collaborative focus on driving business results
Work professionally with customers and co-workers to efficiently serve our customers, treating both with enthusiasm and respect
Display empathy, understanding and patience with employees and external customers
Respond professionally in situations with difficult employee/vendor/customer issues or inquiries