BBB National Programs is where businesses turn to enhance consumer trust and consumers are heard.
Manager, Marketing
WHO WE ARE
We are a non-profit organization dedicated to fostering a more accountable and trustworthy marketplace. As the foremost thought leader on industry self-regulation, we are shaping the way that businesses and consumers interact with one another. As the home of U.S. independent industry self-regulation, we are currently operating more than twenty globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. Our programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. We continue to evolve our work and grow our impact by providing business guidance and fostering best practices in areas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas.
ABOUT THE MARKETING + COMMUNICATONS DEPARTMENT
The Marketing and Communications (MarCom) Department at BBB National Programs plays a vital role in supporting the organization's operations and mission. MarCom is an agile, agency-like team responsible for the cohesive communication and promotion to external audiences of BBB National Programs and its more than a dozen self-regulatory, accountability, and dispute resolution programs.
YOUR IMPACT
Reporting to the Director of Marketing, the Manager, Marketing is responsible for crafting, implementing, and analyzing digital marketing initiatives. You will make an impact on how we enhance consumer trust in the marketplace through the growth and strengthening of programs and products. You will be responsible for executing the digital marketing strategy for our programs and products and assisting our advertising self-regulation, privacy, and dispute resolution programs achieve their business objectives. Your expertise will help us expand our interactions with our National Partners, prospects, and industry leaders.
Essential Duties and Responsibilities:
Develop and execute comprehensive digital marketing strategies and lead the customer journey, aligning with BBB National Programs goals and objectives.
Support lifecycle engagement and relationship marketing strategies to nurture leads, increase customer retention, and drive conversions across BBB National Programs' sites and platforms.
Collaborate cross-functionally with communications, design, product, sales, events, and other teams to ensure consistent brand messaging and a seamless customer journey.
Monitor and analyze digital marketing metrics to measure the effectiveness of campaigns, identify trends, and recommend improvements.
Manage martech integrations that support the digital experience of our audience.
Understand data connectivity between martech platforms and advocate for decisions that improve the organization's ability to derive insights.
WHAT YOU WILL BRING
Must have:
Bachelor of Arts/Science degree in marketing, communications, or related field
4+ years of related experience
Strong experience with marketing project and campaign management, including strategy development, project design, implementation, and report writing
Acute attention to detail and understanding of data hygiene
Experience using analytics tools and platforms like Google Analytics and Looker Studio
Experience working with marketing automation tools, CMS platforms, and other content technology platforms like HubSpot and Salesforce
Experience managing external marketing vendors
Highly creative problem-solving skills and attention to detail
Outstanding communications, presentation, and persuasion skills
Comfortable leading and working in a fast-paced environment
Excellent time management and prioritization skills
Let us know if you have:
HubSpot and/or Salesforce certification
Google Analytics certification
Fortune 500/Big Law/Major Consulting/Advertising Agency holding company experience
WHAT WE OFFER:
At BBB National Programs, we bring a growth mindset as we advance our mission and strive to foster trust, innovation, and competition in the marketplace, while cultivating a team of talented and engaged professionals who seek out new challenges and opportunities to catalyze our progress. We are an inclusive organization, bringing a dynamic environment that supports our employees and the meaningful work we do.
Health & Welfare Benefits: You will be offered a comprehensive plan offering health, dental and vision plans, paid short-term disability insurance, and life insurance.
Financial Well-Being: Build your retirement savings with our 401k plan matching up to 7% of your contributions.
Time Off: You will have flexibility for the time you need off from work. We offer a variety of plans including vacation, personal, and wellness leave.
Wellness: We promote physical and mental wellness by providing a fully equipped on-site fitness center in our offices and an employee assistance program.
Environment: Our modern headquarters in McLean, VA, and our office in New York, NY provide the space for creativity and collaboration, and the technology resources so you can be at your best. We believe that an inclusive mindset and diverse workforce are strengths in fulfilling our mission; therefore, we continuously work to engage and develop diverse and inclusive talent and leaders.
BBB National Programs is Great Place to Work® Certified and has been named as a Best Place to Work for Working Daughters.
BBB National Programs is proud to be an equal employment opportunity employer.