The Brand Marketing Manager will work to support the company's Public Relations, Social Media, and Events teams. The BMM's role is to raise awareness for the Montce brand, drive engagement, maintain positive brand sentiment, and create compelling conversation around Montce while remaining ROI-focused. The BMM should have experience in growing and scaling an influencer marketing program within the fashion industry, event production, creator management (especially Tik Toks creator marketplace), and general social media and industry knowledge.
The BMM will collaborate closely with the Creative Director, Marketing Director, and retail teams, as well as the E-Comm and content teams. The Brand Marketing Manager is also responsible for all communications with key external partners relating to PR and the media.
-Serve as the main liaison between Montce's marketing team and their PR agency.
Distribute daily coverage to marketing teams.
Field all incoming requests involving external media and partnerships
Ensure prompt coordination in timely matters
Help developing and approve target lists
Analyze performance
Facilitate giftings
-Manage all events; including brand-level events, and smaller store-level activations.
Lead monthly meetings with the retail teams to ideate new ways to drive consumer engagement and raise brand awareness
Week-of/Day-of event coordination
Maintain checklists for decor, catering, entertainment, etc
Manage invites/guestlist and dressing for events
Secure sponsors for events
Identify and pitch relevant contacts for potential partnerships
-Influencer / Creator marketing (paid / unpaid)
Build strategy, identify opportunities / targets
Approve creators, set terms, and negotiate collaborations
Develop creative briefs
Develop new, and maintain existing VIP, press + influencer relationships
Manage digital affiliate campaigns on ShopMy, LTK, Shopify Collabs, TikTok Shop and social media as needed
Track marketing inventory budgets and generate monthly reports
Generate reports, and continually optimize for results
-Organic Social
Analyze socials and generate monthly performance reports
General assistance with social media scheduling and posting as needed