Sr Product Marketing Manager at Ascend Learning, Inc. in Gilbert, Arizona

Job Description:

We Impact Lives Through Purpose-Driven Work in A People First Culture

Ascend Learning is the connection between a powerful portfolio of brands serving students, educators, and employers with outcomes-based, data driven solutions across the lifecycle of learning.

Our values-driven culture unifies our teams and inspires a mindset of action, innovation, and collaboration, with a relentless focus on customers.

We're always looking for talented, passionate professionals to join us in our mission to help change lives. If this sounds like an environment where you'd thrive, read on to learn more.

For over 37 years, National Academy of Sports Medicine® (NASM®) has set the standard in fitness and wellness education with best-in-class evidence-based programs. We have educated over 1.4 million fitness professionals in over 100 countries, creating a global space for optimal well-being and fitness. From personal training to nutrition coaching, wellness to sports performance, NASM trainers and specialists work at every level to help all clients set and reach their own unique goals.

WHAT YOU'LL DO  

NASM is currently hiring a Senior Product Marketing Manager. This role is responsible for developing and executing marketing strategies and programs that drive brand awareness, brand and product preference for new and existing products to our targeted audiences. From partnering with the product managers on the market needs and business cases, to understanding the competitive landscape and positioning, the Senior Product Marketing Manager will craft the product’s story through an impactful and comprehensive marketing plan, including but not limited to messaging strategy, campaigns, nomenclature, and positioning. This role will work closely with our extended marketing team, product, sales, and operations to ensure a seamless and clear customer experience across all communication platforms and touchpoints.

WHERE YOU’LL WORK  

This position will work a hybrid schedule from our Gilbert, AZ office location.  Remote candidates in the United States will be considered.

HOW YOU’LL SPEND YOUR TIME 

• Champion and lead effective go-to-market launch plans for new products and develop and execute marketing campaigns and cross-promotional strategies for other existing products across various stages of the product lifecycle to achieve revenue and marketing KPIs.


• Serve as the liaison with Product, Sales, Operations, and Digital Marketing teams on go-to-market plans and marketing deliverables.


• Regularly collaborate with cross-functional teams to review product performance, KPIs, discuss and propose new opportunities, testing plans, etc., to ensure alignment of product marketing strategy.


• Provide timely and comprehensive updates on progress and metrics to leadership.


• Serve as a brand evangelist, thought leader, and conceptualist for our products through public relations, media outreach, blog posts, social media, communicating value prop, identifying and sourcing subject matter experts and advocates, researching insights, and other supporting other efforts as needed.


• Stay current with industry trends and competitive landscape to identify new opportunities and stay ahead of competition


• Propose plan for generating product awareness at events and tradeshows. Attending relevant industry events and tradeshows to evangelize our products.


• Develop an intimate understanding of our brand message and tone to accurately capture our persona in Marketing Communications.


• Lead creation of messaging to effectively communicate to target audiences.


• Educate both internal and external stakeholders on our products’ selling features, benefits, positioning, and differentiators to create and deliver meaningful training and tools for Sales and Service teams.


• Work with external partners and agencies on messaging strategy, go-to-market tactics, nomenclature, design needs, and other business needs as necessary.


• Measure and optimize the customer experience and usage as it relates to new product launches, product feature adoption, and product enhancements.

 

WHAT YOU'LL NEED 

• Bachelor’s degree required in marketing, business, sports science, or similar field.


• 5+ years of relevant experience including marketing, product, or equivalent.


• Candidate should possess a mix of business, product launch, marketing creativity, operational experience, project management and communication/collaboration skills.


• Strong general marketing skills with a passion for winning over the customer.


• Ability to create and drive effective messaging and marketing plans across various stages of product lifecycle to generate awareness and demand to reach revenue goals.


• Excellent ability to write and apply copy in a variety of forms, some outside support available to supplement.


• Articulate communicator who can present to various levels of management, co-workers, and peers as well as train on key messaging and value proposition.


• Outcomes-driven with ability to effectively manage multiple product plans and priorities in a fast-paced growth-oriented environment.


• Ability to adapt to change, fast timelines and tight deadlines.


• Ability to lead/co-lead and communicate cross-functionally across operations, sales, product, and marketing.


• Proficiency in marketing tools and platforms such as CRM Software, Marketing Automation and Analytics. Partner with Business Intelligence to enhance data-driven marketing execution.


• Demonstrated ability to develop creative solutions for complex issues.


• Excellent verbal presentation and written communication skills.


• Strong analytical skills and technical acumen preferred.


• Highly collaborative and proven ability to work successfully on cross functional projects 


• Team-player with “can do” attitude, highly resourceful and proactive.


• Strong ability to multi-task in a very fast-paced environment 


• Recognized analytic and critical thinking skills that can identify business opportunities and solutions to grow the business.


• Excellent problem-solving ability and orientation


• Strong presentation and public speaking skills

Fostering A Sense of Belonging

We seek out and celebrate all people and perspectives and cultivate an inclusive culture where everyone can thrive, feel valued and be their authentic selves. Our culture is firmly rooted in the belief that by embracing our differences and drawing on diverse perspectives, we are a stronger, more innovative, and more successful organization where employees experience a sense of belonging.

About Ascend Learning

As a tech-enabled services company, Ascend Learning is a national leader in developing and delivering data-driven online educational content, software, assessments, analytics, and simulations serving institutions, students and employers across healthcare, fitness and wellness, public and workplace safety, skilled trades, insurance, financial services, cybersecurity, and higher education. We're committed to accelerating the learning pathways that can move people into careers where they have the knowledge and skills to have an impact and help change lives in the communities they serve. Headquartered in Burlington, MA with additional office locations and hybrid and remote workers in cities across the U.S., Ascend Learning was recognized by Newsweek and Plant-A Insights Group as one of America's 2023 Greatest Workplaces for Diversity.

Ascend Learning, LLC is proud to be an equal opportunity employer (M/F/Vets/Disabled). No agency or search firm submissions will be accepted. Applications for U.S. based positions with Ascend Learning, LLC must be legally authorized to work in the United States and verification of employment eligibility will be required at the time of hire.

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