Director, ABM and Paid Media at Five9 in San Ramon, California
Posted in Marketing about 9 hours ago.
Type: Full Time
Job Description:
Join us in bringing joy to customer experience. Five9 is a leading provider of cloud contact center software, bringing the power of cloud innovation to customers worldwide.
Living our values everyday results in our team-first culture and enables us to innovate, grow, and thrive while enjoying the journey together. We celebrate diversity and foster an inclusive environment, empowering our employees to be their authentic selves.
Job Overview:
Five9, a leading provider of cloud contact center software, is seeking a data-driven, results-oriented, and experienced Director of ABM and Paid Media to lead global Account Based Marketing and Paid Media programs. This role is crucial in aligning ABM and Paid Media programs with GTM objectives in the field, enhancing brand awareness, and accelerating business growth by developing tailored campaigns aimed at engaging specific prospect and customer segments. The ideal candidate must be based in the U.S. and possess a combination of leadership, strategic thinking, and hands-on skills, and a proven record of accomplishment in leading ABM and Paid Media for B2B software/SaaS companies. Key Responsibilities: Qualifications: Preferred Experience:
Work Location: This role is fully remote for candidates who reside outside the 50 mile radius of our San Ramon office. For candidates who reside within 50 miles of our San Ramon location, this role is Hybrid and would require 3 days a week (M, W, TH) in our San Ramon office. As part of our continued commitment to diversity, equity, and inclusion, Five9 supports pay transparency during the entire recruitment process. Actual compensation packages are based on several factors that are unique to each candidate including, but not limited to: skill set, depth of experience, certifications, and specific work location. The range displayed reflects the minimum and maximum target for new hire salaries for the job across the United States. Your recruiter can share more about the specific compensation package during your hiring process. Additionally, the total compensation package for this position may also include an annual performance bonus, stock, and/or other applicable incentive compensation plans. Our total reward package also includes: All compensation and benefits are subject to the requirements and restrictions set forth in the applicable plan documents and any written agreements between the parties. Five9 embraces diversity and is committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better we are. Five9 is an equal opportunity employer. Our headquarters are located in the San Francisco Bay Area with global hubs in the United Kingdom, Germany, Philippines, Portugal, and Australia. View our privacy policy, including our privacy notice to California residents here: https://www.five9.com/pt-pt/legal. Note: Five9 will never request that an applicant send money as a prerequisite for commencing employment with Five9.
Develop and execute account-based marketing plans for strategic accounts, aligning with the sales team to ensure targeted and cohesive strategies.
Collaborate across sales and marketing to identify, reach, and engage target accounts and persona-based audiences.
Leverage customized marketing content and messaging across ad platforms and landing pages.
Monitor and analyze the effectiveness of ABM and Paid Media campaigns, experiments, and strategies, providing actionable insights and optimization recommendations.
Manage budgets and resources effectively, optimizing for sales pipeline ROI on ABM and Paid Media initiatives.
Stay up to date with the latest ABM tools, technologies, and trends to keep our ABM programs ahead of the competition.
Inspire and mentor peers and direct reports, fostering a data-driven culture and GTM synergies with world-class alignment between the field and marketing teams.
Manage 3rd-party vendors and agencies by holding them accountable for outstanding performance, attention to detail, and value for Five9.
Work with Demand Gen and Marketing Operations leaders to manage detailed monthly, quarterly, and annual budgeting and forecasting, as part of an integrated Demand Gen marketing budget and plan.
Collaborate with Marketing Operations to build instrumentation for measuring ABM and Paid Media results, including strategic expansions and experiments.
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