Sales & Marketing Manager at Steel River in Merrillville, Indiana

Posted in Other about 11 hours ago.

Type: full-time





Job Description:

Job Title: Sales & Marketing ManagerJob DescriptionWe are seeking a results-driven Sales & Marketing Manager to lead and coordinate all sales and marketing activities for our overhead crane service company. This role combines strategic leadership with hands-on implementation, focusing on growing revenue, expanding market presence, and strengthening relationships with existing and potential clients. The ideal candidate will have a proven track record in sales and marketing management, particularly in the industrial or service industry.Key Responsibilities:Sales Leadership:Develop and execute sales strategies to meet or exceed revenue targets.Identify and cultivate new business opportunities, leveraging market research and industry trends.Lead the sales team by setting performance goals, providing coaching, and driving accountability.Manage the entire sales cycle, from lead generation and prospecting to contract negotiation and closing.Foster relationships with key accounts to drive customer retention and identify upsell opportunities.Marketing Strategy:Design and implement marketing campaigns to promote services, enhance brand visibility, and generate leads.Develop digital and traditional marketing materials, including brochures, presentations, website content, and social media campaigns.Analyze market trends and competitor activity to refine marketing strategies and identify opportunities.Oversee trade show participation, advertising, and other promotional activities to increase brand awareness.Collaboration and Reporting:Work closely with operations and service teams to align sales efforts with service delivery capabilities.Provide regular reports to senior leadership on sales performance, marketing ROI, and growth opportunities.Ensure CRM and marketing automation tools are used effectively to track leads, customer interactions, and campaign performance.Customer Focus:Act as a brand ambassador, ensuring a high level of professionalism and responsiveness in all customer interactions.Develop strategies to improve customer satisfaction and loyalty. Qualifications:Education: Bachelors degree in business, marketing, or a related field preferred. Experience: 5+ years of experience in sales and marketing, preferably in the industrial or service sector. Experience in the overhead crane or material handling industry is highly desirable.Skills:Strong leadership and team management skills.Proficiency in CRM systems, marketing automation tools, and analytics platforms.Excellent written and verbal communication skills.Ability to analyze data and translate it into actionable insights. CraneTech offers a fast-paced, customer-focused environment where safety and service excellence are our top priorities. If you are motivated by challenges and have the experience to meet the demands of this role, we encourage you to apply.
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