Director, Global Asthma HCP Marketing at Sanofi in Cambridge, Massachusetts

Job Description:

Job title: Director, Global Asthma HCP Marketing



Location: Cambridge. MA



About the Job



You will be working in the Immunology team where we take pride in our commitment to excellence and value our team culture. What drives us is the opportunity we have, to make an impact on patients' and their families' lives with Dupixent that truly can transform lives of patients with Severe Asthma but also patients that suffer from COPD, Atopic Dermatitis, Chronic Rhinosinusitis with Nasal Polyposis, Prurigo Nodularis and Eosinophilic Esophagitis. Asthma is one of our most competitive indications, and we are determined to achieve market leadership across all markets globally. The Director, HCP Marketing will play a pivotal role in driving this ambition.


An experienced marketer interested seeking an exciting opportunity to develop, align and execute the brand strategy for the competitive asthma market. You are equally excited to be part of a dynamic team that collaborates across global functional areas and key markets. You are looking to grow your marketing experience in a dynamic and fun environment and enjoy working with energetic colleagues who support one another's success and development.


The Director, Global Asthma HCP Marketing will report to the Global Asthma Lead, and will be a key member of the Global Dupixent Asthma Team who will work closely with other marketing team members responsible for various aspects of the marketing mix. Regular opportunities are available to closely collaborate with other functions including, but not limited to Market Development, Patient Experience, Market Research, Medical Affairs, Market Access, Finance and Analytics.


We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. We chase the miracles of science every single day, pursuing progress to make a real impact on millions of patients around the world.



Main Responsibilities:

• Develop a comprehensive understanding of the disease state, the competitive landscape and the overall market to develop high-impact and differentiating market conditioning strategies/tactics that align to brand strategic imperatives
  
  


• Lead the Global Asthma Marketing team in developing and implementing a comprehensive, cross-functional brand plan, ensuring seamless execution and alignment with marketing objectives
  
  


• Co-lead the review of affiliate brand plans to ensure alignment to global strategy, while maintaining market nuances to reach business goals
  
  


• Uncover customer insights through market research and key market interactions
  
  


• Lead the development and execution of core marketing tactics (personal and non-personal) including development with agency partners, approval through JRC review, and launch to affiliates
  
  


• Develop a comprehensive understanding of the disease state, the competitive landscape and the overall market to develop high-impact and differentiating market conditioning strategies/tactics
  
  


• Lead the management of the HCP Marketing budget
  
  


• Contribute to effective working relationships with key external customers
  
  

About You




Experience:

• At least 10 years of in-line brand strategy and tactical marketing experience in pharmaceuticals
  
  


• Demonstrated experience in working with Regulatory, Legal, and Medical in a solutions-based partnership
  
  


• Marketing experience with a demonstrated ability to work with various customer segments, developing marketing strategies and ensuring tactical execution
  
  


• Understanding of launching initiatives, including strategic and operational requirements
  
  


• Prior success driving cross-functional workstreams towards a common goal and ensuring execution on-budget and on-time, leveraging excellent project and process management skills
  
  


• Demonstrated ability to communicate innovative science in an easy to understand and compelling way (internally, externally), leveraging excellent communication and presentation skills
  
  


• Ability to both "think strategically" and manage execution details
  
  

Soft skills:

• Excellent interpersonal skills to negotiate, communicate, present, persuade a point of view
  
  


• High level of personal and professional integrity and trustworthiness with strong work ethic and the ability to work independently with minimal direction
  
  


• A competitive mindset that thrives in a fast-paced, dynamic market environment
  
  


• Ability to interact widely and effectively with co-promote partner
  
  


• Ability to work in cross-cultural environments
  
  

Education:

• B.S./B.A. degree / MBA preferred
  
  

Why Choose Us?

• Bring the miracles of science to life alongside a supportive, future-focused team.
  
  


• Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally.
  
  


• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
  
  


• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leave.
  
  

Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.


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