As a Product Manager for Rewards, you will be responsible for the overall strategy, roadmap, and execution of our loyalty program. You will work closely with cross-functional teams to drive product innovation, enhance customer experience, and maximize program value.
RESPONSIBILITIES FOR PRODUCT MANAGER:
Develop and execute a long-term product vision and strategy for Rewards.
Conduct market research and competitive analysis to identify opportunities and threats.
Define and prioritize the product roadmap based on strategic goals and customer needs.
Own the end-to-end product lifecycle, from ideation to launch and post-launch optimization.
Collaborate with design and engineering teams to deliver high-quality products and features.
Conduct user research and A/B testing to validate product hypotheses and measure impact.
Manage product backlog and prioritize features based on business value and customer impact.
Oversee day-to-day operations of Rewards, ensuring alignment with business objectives.
Manage program governance, including tiers, benefits, incentives, and rules.
Define and implement program enhancements based on customer insights and market trends.
Own and manage the program budget.
Manage monthly financial closing processes with Finance and Accounting teams.
Track and analyze key financial metrics, including points issued, redeemed, outstanding, and expired.
Forecast breakage and provide insights to stakeholders.
Manage NTS settlement for cross-border programs.
Oversee settlement for other initiatives.
Manage the relationship with the legal partner for T&Cs.
Collaborate with internal teams (e.g., Customer Support, Marketing, Product) to ensure seamless program execution.
Work with external vendors and partners to enhance program offerings.
Develop and execute engaging rewards campaigns to drive customer engagement and loyalty.
Manage campaign timelines, budgets, and performance.
Oversee customer support for rewards program inquiries.
Manage manual point issuing for the Ambassador program.
Define product requirements for platform/server improvements.
Collaborate with technology teams on new APIs, metrics/dashboards, and data sharing integrations (e.g., C360, Braze).
Ensure program compliance with all applicable laws and regulations.
Manage approvals for dashboard access and manual point issuing.
REQUIRED EXPERIENCE FOR PRODUCT MANAGER:
Bachelor's degree in engineering, Marketing, Business Administration, or a related field. MBA preferred
7-10 years of product management experience preferable in a consumer-facing tech company (2 - 5 years of experience in loyalty program management or a related field preferred)
Strong understanding of API management mechanics and best practices.
Strong understanding of loyalty program mechanics and best practices.
Proven ability to manage budgets and track financial performance.
Strong understanding of product management methodologies and frameworks (e.g., Agile, Scrum).
Proven ability to lead cross-functional teams and influence stakeholders at all levels.
SKILLS AND QUALIFICATIONS FOR PRODUCT MANAGER:
Excellent analytical and problem-solving skills.
Strong communication and presentation skills.
Experience with data analysis tools (e.g., SQL, Tableau, Power BI).
Passion for building innovative products that delight customers.