Marketing Events Coordinator at Zelis NA in Boston, Massachusetts

Job Description:

The Marketing Events Coordinator is an experienced event marketing professional who is responsible for supporting the operations of the event team including strategic execution of industry and hosted events. In this role, the successful candidate will be deliberate, data driven and deliver exceptional execution of event activations.



Responsibilities:

• Support events from a marketing operations lens by:
  
  
  • Creating and managing the build of campaigns and workflows for all events in CRM and lead tracking platforms
  
  
  • Building pre, during and post event emails at the request of the event managers, gain event manager approval, and send emails based on deadlines provided by event managers
  
  
  • Pulling and prepping all event data points from managed platforms including emails, lead capture, etc. for post event reporting on key metrics, KPIs and benchmarks
  
  
  • Maintaining the integrity of the event data in CRM, lead tracking platform and other managed platforms
  
  
  • Coordinating and shipping requests for promotional items for attend only events, raffle winners, gifts, etc. as requested the event managers
  
  
  • Overseeing the day-to-day inventory of promotional items and show properties, coordinate with event managers if promo items are low, and communicate with properties vendor to reorder stock and track properties
  
  
  • Source and contract hosted event venues under the approval of the event manager
  
  
  
  


• Secondary responsibilities include coordinating logistical and tactical needs for segment specific industry events and Zelis hosted events as assigned, including but not limited to event budget management, invite strategy and execution, logistics, contracting, venue management, transportation, content management, onsite experience, production and AV, sponsorship and booth activations, pre- and post-conference campaigns and communications


• Follow event best practice guides and templates for both industry and hosted events


• Partners with the Marketing Operations Coordinator on budget and vendor management processes, including new vendor submissions, and legal and finance agreements.


• Provide on-going evaluation across each event and membership and how to adapt for Zelis' current, and future revenue generating and brand positioning needs

What you'll bring to the team:

• Understanding of how events support the full customer journey, including both revenue generation and brand building


• Experience managing external and hosted event engagements and sponsorships


• Proficient with MS Office programs and related marketing/ communications technologies - Hubspot and Cvent are not required, but a plus

Education + Background:

• Minimum 2+ years of marketing event experience


• BS Marketing, Business, or related degree


• Healthcare (tech) experience preferred


• Strong communication/writing skills (including some copywriting)


• Highly organized and detail-oriented


• Proven history of being both strategic and analytical in prior roles


• Travel up to 15% of the time

Location and Workplace Flexibility: We have offices in Atlanta GA, Boston MA, Morristown NJ, Plano TX, St. Louis MO, St. Petersburg FL, and Hyderabad, India. We foster a hybrid and remote friendly culture and all of our employee's work locations are based on the needs of the position and determined by the Leadership team. In-office work and activities, if applicable, vary based on the work and team objectives in accordance with Company policies.






Zelis is modernizing the healthcare financial experience by providing a connected platform that bridges the gaps and aligns interests across payers, providers, and healthcare consumers. This platform serves more than 750 payers, including the top 5 national health plans, BCBS insurers, regional health plans, TPAs and self-insured employers, and millions of healthcare providers and consumers. Zelis sees across the system to identify, optimize, and solve problems holistically with technology built by healthcare experts - driving real, measurable results for clients.



Commitment to Diversity, Equity,Inclusion, and Belonging

At Zelis, we champion diversity, equity, inclusion, and belonging in all aspects of our operations. We embrace the power of diversity and create an environment where people can bring their authentic and best selves to work. We know that a sense of belonging is key not only to your success at Zelis, but also to your ability to bring your best each day.



Equal Employment Opportunity

Zelis is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.


We encourage members of traditionally underrepresented communities to apply, even if you do not believe you 100% fit the qualifications of the position, including women, LGBTQIA people, people of color, and people with disabilities.



Accessibility Support


We are dedicated to ensuring our application process is accessible to all candidates. If you are a qualified individual with a disability or a disabled veteran and require a reasonable accommodation with any part of the application and/or interview process, please email TalentAcquisition@zelis.com.



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