The Media Director (MD) is responsible for leading a portfolio of client media accounts towards stated client and company objectives and is responsible for the growth, management, retention and satisfaction of these accounts. The MD will be accountable to partner with clients to address measured Media landscape and work with client stakeholders across multiple digital disciplines to propose and defend media spend across all performance based marketing channels. The Media Director will manage and direct a team of Media Managers, Supervisors, and Associates in this task and be accountable for maintaining accurate program forecasts and hitting stated revenue and sales goals.
Responsibilities
Oversee management of all media strategy/planning, accountable for the relationship with the clients including overall satisfaction and management of expectations while ensuring that the work is on strategy, on time and within budget
Oversee and direct the development, presentation and maintenance of client communication plans. Including insight development, strategic initiatives, big but relevant ideas, updates and point-of-views (POVs) on proposals.
Align with regional COEs and global media leaders to ensure constant evolution of our local media product with focus on digital, data, content and technology
Provide direction to buyers and planners in a timely and accurate manner. Ensure all buys and executions of media plans adhere to agreed planning strategies and properly communicated to client.
Ensure our clients receive value and benefit from the best pricing in market, by leveraging the combined clout of all Publicis Media budgets and promoting new trading approaches Review and address client conflict issues in a timely fashion involving local, regional and global stakeholders as necessary
Take a leading role in client ideation and creativity, partnering with creative, digital and other agencies
Take a solutions-oriented approach to addressing client and team challenges - regardless of topic: i.e., billing, operational, staffing, etc.
Qualifications
Proven track record and extens ive knowledge of marketing, media planning, buying and research including a superior understanding of client needs and expectations
Demonstrated ability to deliver growth and profitability of client accounts
Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills
Excellent leadership ability to drive team to deliver results
Superb professionalism and mature presence in all aspects of team and client relationship building.
Bachelor's Degree in Marketing, Business Administration or similar field
Additional information
The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Publicis Groupe is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
All your information will be kept confidential according to EEO guidelines.