Brand Manager at Shamrock Foods Company in Phoenix, Arizona

Job Description:

At Shamrock Farms, we're doing dairy differently. We are looking for a Brand Manager to join our passionate and entrepreneurial team and take a fresh take on dairy. The Brand Manager will be responsible for taking a general management and marketing functional leadership approach to manage a portfolio of Shamrock Farms products, leading a cross functional teams and proactively analyzing market trends to create high impact initiative to drive incremental growth and long-term brand equity.


Essential Duties:

• Leading branded portfolio product performance analysis including market trends, SKU rationalization, and new item additions
• Analyze business, competitive, consumer, customer and culinary trends and data, translating insights to growth driving initiatives
• Lead large cross-functional teams from initial project scoping and project kickoff through commercialization and post launch evaluation
• Lead brand strategy development and execution across multiple channels and support development of annual portfolio plans across the 6 Ps-positioning, product assortment, pricing, promotion, placement and packaging as consumer advocate and brand champion
• Lead execution of traditional and digital consumer advertising, public relations, sponsorships, events, packaging, and earned /paid media
• Lead retail specific activation strategy and execution
• Lead the development of effective marketing campaigns including brief development and analyzing campaign impact
• Work directly with sales and analytics team to develop and implement competitive sell in presentations, trade programs, materials, and presentations to drive incremental growth
• Additional duties as assigned

Qualifications:

• Bachelor's degree in Marketing, Business or related field, MBA preferred
• 3-5 years of brand or product management in CPG or beverage preferred
• Experience with Circana/IRI or Nielsen preferred
• Strong analytical skills and business acumen
• Prior P&L exposure preferred
• Track record of project management experience
• Experience in a startup environment is a plus
• Self-starter with a desire to rollup sleeves, managing competing priorities and work tactically
• Ability to work collaboratively across cross-functional teams
• Ability to think fast and react in a fast paced, results driven environment
• Passion for beverage and dairy
• Proficient in Microsoft office suite with advanced skills in Excel
• Must be able and willing to drive a car

Corporate Summary:


At Shamrock Foods Company, people come first - our associates, our customers, and the families we serve across the nation. A privately-held, family-owned and -operated Forbes 500 company, Shamrock is an innovator in the food industry and has been since being founded in Arizona in 1922.


Our Mission: At Shamrock Foods Company, we live by our founding family's motto to "treat associates like family and customers like friends."


Why work for us?


Benefits are a major part of your overall compensation, and we believe offering them at an affordable cost is not only the right thing to do, but it helps keep you and your family healthy. That's why Shamrock Foods pays for the majority of your health insurance, allowing you to take home more of your paycheck. And it doesn't stop there - our associates also enjoy additional benefits such as 401(k) Savings Plan, Profit Sharing, Paid Time Off, as well as our incredible growth opportunities, continued education and wellness programs.


Equal Opportunity Employer


At Shamrock Foods Co all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, sexual orientation, gender identity or any other basis protected by applicable law. Apply Now