Director, Product Marketing & Research - New Propo... at Walmart in Bentonville, Arkansas

Job Description:

What you'll do at



Position Summary...


What you'll do...


Innovation, curiosity, and learning are at the core of everything we do at Walmart, driving our commitment to serving our customers. By joining the New Propositions Marketing team within the Marketing Organization, you'll play a key role in bringing new initiatives in Augmented Reality, Generative AI, and home delivery to market. Our goal is to fuel Walmart's core business, creating new value propositions for our customers and unlocking differentiated experiences for Walmart customers that will enhance and redefine their relationship with retail.


We are building a hard-working team that is passionate about delighting customers, changing the retail landscape, and driving innovation. We are looking for entrepreneurial, collaborative, and forward-thinking teammates to join us in our mission.



About the Role


We are looking for a Director of Product Marketing & Research. This leader and their team will be at the center of our efforts to bring new propositions to life for Walmart's customers. We are looking for a seasoned product marketing leader who ideally has experience working in early-stage startups. You will be a strategic partner to Product and Business as you lead a team of product marketers and customer researchers that will be responsible for generating insights, bringing new products and features to market, and driving customer adoption & engagement across our product suite, which includes Augmented Reality, Generative AI assistance, and Replenishment. Your team will serve as the internal experts on the customer, product, competitors, and our market position to inform product development and drive Go-to-market (GTM) efforts through trial and adoption.



What You'll Achieve:

• Develop a clear GTM strategythat translates our product's power into compelling solutions for our customers
  
  

• Developing and validating GTM hypotheses with demand generation experiments that yield useful insights on how we can improve awareness and adoption of our offering
  
  

• Responsible for all product marketing activities to support GTM, inclusive of naming, messaging, positioning, launch marketing plans & ongoing customer adoption & engagement strategies.
  
  

• Foster a deep understanding of Walmart customers and emerging technologies use cases, and help evangelize that understanding with leadership and partner teams
  
  

• Lead cross-functional research efforts and turn into meaningful insights that inform team priorities and roadmaps
  
  

• Empower our Product teamwith playbooks, customer stories, competitive positioning and a strong feedback loop between the customer and product.
  
  

• Lead and scale an incredible team.Hire and nurture a strong team of product marketers and customer insights analysts who are strategic leaders and execution machines, and who can act as organizational drivers.
  
  

• Bring the Walmart brand and ethos to New Proposition product(s) and coordinate with other Walmart teams for effective promotion and placement
  
  

What You'll Need

• Bachelor's degree and MBA or advanced graduate degree a plus
  
  

• 10+ years' product marketing experience in the early-stage consumer products along with experience with research/customer insights
  
  

• 4+ years' experience as a manager leading a team
  
  

• Strong demonstrated partnerships across the 4ITB, partnering closely across product, design, engineering, & business.
  
  

• Experience leading teams to design and execute research using various methodologies
  
  

• The ability to distill complex information into understandable, actionable, persuasive assets.
  
  

• Customer-centric mindset with experience in generating qualitative and quantitative insights and using those insights to inform your marketing strategies
  
  

• A strong bias towards action and sense of curiosity. As a fast-moving organization, everyone's scope is big and we're always doing something new.
  
  

• Superb communication of concepts and ideas to stakeholders at all levels including C-level executives.
  
  

• Success in an entrepreneurial environment and ability to manage and execute multiple priorities while operating through ambiguity with minimal guidance
  
  

• Know how to inspire and motivate and support a team to get things done
  
  

• Willingness to roll up your sleeves and do what's necessary
  
  

This is a full-time role based in Bentonville, Arkansas, in-office 5 days per week.


At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
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You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
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For information about PTO, see https://one.walmart.com/notices.


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Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
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Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
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For information about benefits and eligibility, see One.Walmart.


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The annual salary range for this position is $110,000.00-$220,000.00
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Additional compensation includes annual or quarterly performance bonuses.
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Additional compensation for certain positions may also include:
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- Stock
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Minimum Qualifications...



Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.


Option 1: Bachelor's Degree in Marketing, Business Administration, or related field and 4 years' experience in Marketing, Business Administration, or related field. Option 2: 7 years' experience in Marketing, Business Administration, or related field.




Preferred Qualifications...



Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.


Masters: Business Administration




Primary Location...



702 Sw 8Th St, Bentonville, AR 72716, United States of America



About Walmart



At Walmart, we help people save money so they can live better. This mission serves as the foundation for every decision we make, from responsible sourcing to sustainability-and everything in between. As a Walmart associate, you will play an integral role in shaping the future of retail, tech, merchandising, finance and hundreds of other industries-all while affecting the lives of millions of customers all over the world. Here, your work makes an impact every day. What are you waiting for?


Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.



Hello, NW Arkansas



With over 200 miles of trails, an emerging locally-sourced food scene, the world-renowned Crystal Bridges Museum-NWA has something for everyone. Apply Now