Marketing Manager at GREENMAN-PEDERSEN INC. in Scott Depot, West Virginia

Job Description:

GPI is seeking a self-motivated Marketing Manager to prepare various proposals, pre-qualification documents, marketing collaterals, and presentations, among other responsibilities. The candidate will work closely with GPI Business Development staff, technical staff, and project managers and collaborate with the entire marketing team. The ideal candidate would have a minimum of 5 years of marketing experience in the Engineering industry, with relevant experience preparing proposal responses for professional services solicitations. The candidate will be enthusiastic, driven, and intrinsically motivated, able to see a proposal/marketing project from start to finish. Strong writing skills and attention to detail are desired. Our marketing team seeks a committed, self-motivated, organized, and detail-oriented individual who anticipates issues and thrives on creative, independent problem-solving within a rapid, deadline-driven environment.
Do you value a company that puts employee satisfaction and diversity at the forefront of who they are? If so, GPI wants you!
GPI is an employee-owned multi-discipline engineering firm providing planning, design, and construction services for transportation infrastructure and building system projects throughout the United States for over 50 years. Ranked in the Top 100 Firms by Engineering News Record, GPI is a forward-thinking, innovative firm with a culture that is committed to excellence and fosters staff empowerment. For more information, visit: www.gpinet.com
Responsibilities:
Proposal Management:
RFP/RFQ Analysis: Review Requests for Proposals (RFPs) and Requests for Qualifications (RFQs) to identify requirements, evaluation criteria, and key deliverables. Manage the overall proposal process, including coordination with the Proposal Coordinator, teaming partners, sub-consultants, and other GPI offices. Work closely with engineering teams to understand project scopes and technical requirements and organize and manage proposal teams. Proposal Writing: Coordinate and contribute to the writing of proposals, ensuring clarity and compliance. Quality Control/Quality Assurance reviews of all proposals prior to submission to ensure adherence to proposal guidelines and expectations. Proposal Review and Submission: Oversee the final review process, ensuring accuracy and completeness before submission. Handle the submission process to meet deadlines. Manage the development and maintenance of staff resumes, project profiles, company profiles, service sheets, and other proposal/qualifications materials in conjunction with the proposal process. Presentation Design: Includes PowerPoint presentations, timelines, org charts, and other presentations. Go/No-Go Decision Making: Track proposal efforts and participate in discussions to determine whether to pursue specific projects based on the firms capabilities, workload, and strategic goals.
Marketing:

The Marketing Manager will collaborate on marketing and proposal efforts, track current & targeted pursuits, and track business development activities within Deltek VantagePoint. Digital Marketing: Manage online presence, including the firms website, social media channels, and email marketing campaigns. Manage multiple marketing activities simultaneously in an effective and efficient manner under tight deadlines. Assist with regional business development efforts, including targeted pursuit research and client and competitor research for local, municipal, state, and federal projects. Marketing Materials: Develop marketing materials, including brochures, newsletters, and website content that highlights the firms expertise and past projects. Brand Management: Ensure consistency in branding across all marketing materials and communications. Networking: Attend industry conferences, trade shows, and professional association events to represent the firm and build industry connections. Professional Development: Stay updated on industry trends, marketing best practices, and new proposal management tools.
Qualifications:
Preferred five or more years of relevant AE firm marketing/proposal experience. Experience in developing and generating and reviewing proposal/qualification submissions for AEC firms. Bachelor's degree in Marketing, English, Communications, Journalism, or related area preferred. Proficient in the Microsoft Office Suite and the Adobe Creative Suite, specifically with InDesign. Experience in graphic design to visually enhance proposals, presentations, and marketing collateral materials, including social media. A flexible attitude and the ability to manage multiple projects are required. Must be calm under deadline pressure. Must have excellent attention to detail. Strong writing, proofreading, and editing skills along with excellent time management and organizational abilities. Must be self-motivated. Able to work both independently and within a team collaborative environment. Experience with Deltek Vision/VantagePoint is a plus.