We're a sports media network, focused on building and nurturing a portfolio of highly engaged and connected communities of sports fans and bettors to create value for our partners.
By empowering our customer communities to compete in the sports betting game, the performance and results our betting, advertiser and media partners need will follow.
iGaming is one of the fastest growing and technologically innovative sectors and we're on top of our game, powered by market-leading tech and driven by brilliant people.
FairPlay Sports Media currently comprises of 6 brands (Oddschecker, WhoScored, SuperScommesse, Q4, Confido) and a digital media agency (VIME), with Oddschecker being the leading name in sports betting and odds comparison globally. Our global media partners include Forbes, The Daily Mirror, Golf Monthly, 33rd Team, Yardbarker, and more.
We champion diversity and operate an open and inclusive culture as well as being focused, fast-paced and always making sure to have fun along the way. So why not join us at FPSM and be part of something bigger...
We are currently seeking a CRM Manager to join our team remotely, based in Baltimore, Maryland.
This full-time role will report into the Senior Affiliate Marketing Manager and may possibly include shifts on weekends and evenings, aligning with the NFL schedule and sports seasonal calendar.
What you'll do as a CRM Manager
In this role, you will be at the center of the day-to-day of building our audience and growing their brand and product loyalty. You will be working collaboratively across our subscription and content teams to drive database engagement and retention. You will be focused reducing churn, providing a more personalized and engaging audience experience and ensuring our audience communication is executed to the oddschecker standard.
Essential to this role will be bringing a fresh eye to our current copy and design, new ideas on how to better engage with our audience and passion for giving the sports bettor (and fan) the most comprehensive opportunity to enjoy their desired fan experience.
Key responsibilities:
Execute the CRM function within oddschecker US for all owned and operated brands, on both web and app.
Work closely with the Loyalty, Brand and Product function to ensure all activity matches with the business' long-term strategies
Own the strategy for CRM and drive performance to meet the business' strategic goals.
Transform Oddschecker's existing Email marketing to a fully segmented, data led, personalised, CRM experience. Channels include Email, Push Messaging, Onsite Notifications and additional future channel development
Help to deliver dynamic bespoke campaigns at a customer-level
Assess the existing processes/systems and make changes to ensure oddschecker can deliver the best possible CRM experience
Devise campaigns focusing on churn prevention, upsell, and reactivation for oddschecker+ subscription service.
Shape the CRM experience to ensure strong contribution to oddschecker's core KPIs
Devise and execute promotions plan to support the CRM activity, and/or can be used across multiple channels
Work with Product and Development teams to ensure marketing requirements are delivered in a timely fashion
Manage 3rd party agencies if/when applicable
Analysis and reporting on all activity
Your Skillset:
3-5 years of experience in CRM marketing and/or supporting CRM marketing operations.
Strong organization skills and ability to prioritize projects across different teams and business verticals.
Have experience using a CRM platform and/or an ESP - (Optimove, Salesforce, XtremePush, Mailchimp, etc).
Experience personalising comms with Movable Ink (or similar).
Strong writing skills and ability to write various types of content and copy for various email types, purposes and KPIs.
Experience working with a subscription product/ on subscription based marketing strongly desited.
Desire to work in a start-up environment focused on disrupting the way things have traditionally been done.
Strong analytical skills and ability to make quick data-based decisions
Initiative & proactivity: find solutions with time ahead
Basic understanding of the US sports betting industry.
Be enthusiastic, self-motivated team player who is also ready to take ownership of their work
Unafraid to challenge the norm or to ask 'why?'
What you'll get back from us
Alongside of being challenged daily and a real interest in your development, you will also receive:
Attractive Compensation Package: Competitive salary and performance-based bonuses
Ample Time Off: Generous PTO and holidays to ensure a healthy work-life balance
Comprehensive Health Coverage: Fully covered medical, dental, vision and life insurance plans starting from Day 1
Robust Retirement Savings: 401(k) plan with a substantial employer match to secure your future
Continuous Growth Support: Reimbursement for professional development opportunities
Research shows that women and ethnic minorities are less likely to apply if they don't meet every qualification. If you're passionate about our purpose, determined to face challenges, and eager to learn, we encourage you to apply even if you don't tick every box. We're committed to building a diverse, inclusive team and ensuring an accessible recruitment process. If you need any accommodations, please let us know.