The Marketo Platform Manager is responsible for supporting multiple instances of Marketo across five Institutional lines of business within our financial services client. The person in this position works with a broad set of cross-functional partners across the firm and will be responsible for day to day support, the execution of enhancements, and new integrations that support our varying business initiatives. You will have a strong knowledge of marketing automation, the Marketo platform administration/integration, agile development practices, data management and template (email and landing page) development.
Essential functions include:
Act as product lead for platform enhancements, integration and evolution; directing and coordinating requirements and product development activities.
Act as platform administrator, providing day to day production support for Marketo and other integrated platforms.
Gather and document input from users and stakeholders for future functional changes, identifying short term and long term solutions
Help to ensure platforms are aligned with the current communication strategy of our business partners while still continuing to keep an eye toward the future.
Required minimum qualifications include:
Experience in Marketo and other automated marketing platforms
Experience managing and supporting integration between automated marketing platforms and Salesforce as well as other 3rd party applications
Experience working with multichannel communication delivery methods
Strong knowledge of HTML, CSS, JavaScript
Experience defining business rules for complex communication templates
Experience building and using web services and Marketo webhooks
Product lifecycle management experience including bringing new products to market, deploying enhancements to existing products and migrating users to new products while retiring old ones
Demonstrated success in managing multiple, cross functional platforms with rapid release cycles
Experience in developing business process requirements, use cases, use case model, supplementary requirements, and business rules
Prior experience interfacing with various partners, including internal business partners and vendors
Strong interpersonal, analytical, problem-solving, influencing, prioritization, decision- making and conflict resolution skills
Ability to think creatively
Ability to think in terms of the client/user experience
Excellent written/verbal communication skills
In addition, ideal candidates will also have the following desired qualifications:
Marketo Certification or equivalent in another like platform.
BA/BS degree or equivalent on the job experience
Background experience in financial services or other heavily regulated industries
3 or more years business analyst, project management, or product development experience
Comfortable with ambiguity, ability to navigate effectively where there is no clear path forward.
Ability to be flexible in light of business changes and need to re-focus efforts
Experience with Adobe Creative Suite and basic design concepts.
Working knowledge of marketing concepts and creative processes.
Experience in reporting and analytics using Tableau
Experience building API connections using a variety of different methods and tools.
Familiarity/Experience with integration and workflow tools such as Alteryx, Talend, Workato
The target hiring compensation range for this role is $50.99 to $56.66 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.