ential Duties and Responsibilities:Assess current analytics efforts, implement recommended changes, and work with business and IT stakeholders enable holistically and accurate tracking and reporting of user engagement with the Employee Benefits website.
Analyze website data and trends to identify areas for improvement.
Develop tracking strategies for multiple user roles and applications, ensuring clean and segmented data collection.
Recommend how best to track based on stakeholder needs.
Implement and manage tags, triggers, and variables using Google Tag Manager.
Create custom events and guide stakeholders on tracking capabilities based on their desired report outcomes.
Track and measure website traffic and performance metrics.
Generate dashboards and reports displaying site metrics gathered using GA4.
Instruct and guide IT on how best to implement tracking and ensure accurate data collection.
Test to validate proper implementation of analytics tracking.
Address technical issues that may affect data accuracy or website performance.
Create and present detailed reports on website performance and user behavior.
Provide data-driven insights to support strategic decision-making and business goals pertaining to the organization of content on the Employee Benefits website.
Share insights on user behavior to inform the design and functionality of site organization and content.
Help set up tracking for communication campaigns to measure their effectiveness.
Analyze how different types of content perform and suggest improvements.
Train Digital Operations staff on how to carry forward and expand established, foundational analytics dashboards, reports, and tools.
Design comprehensive reporting for tracking website and user behavior trends.
Qualifications:Bachelor's degree in marketing, statistics, computer science, or a related field.
Previous experience in web analytics and data mining and analysis.
Experience with Google Analytics 4 (GA4) including Google Tag and Tag Manager.
Experience with Looker Studio or other reporting tools.
Strong knowledge of SQL for querying large data sets.
Experienced or specialized in developing in-depth analytics reports and dashboards using advanced tools like Tableau or Power BI.
Knowledge of event-based tracking, cross-domain tracking and enhanced user groups.
Strong verbal and visual communication skills to present technical concepts in an approachable/digestible manner and explain insights and recommendations.
Excellent attention to detail and accuracy.
Ability to work effectively with different teams, including IT and business groups.
Experience training others to manage and maintain analytics reports and tooling.