Guidesly is revolutionizing the outdoor recreation industry by connecting guides and instructors to their guests through innovative SaaS platforms and mobile applications. As a dynamic start-up rooted in a culture of hard work and innovation, we leverage AI technologies to empower outdoor guides and help them grow their businesses.
What you'll do:
We're seeking a SaaS Experience Product Manager to focus on optimizing the end-user experience across our guides' SaaS websites and local widgets. Your primary goal will be driving higher conversion rates-turning visitors into customers who book experiences through our platform. You'll achieve this by leveraging design enhancements, A/B testing, and customer-centric feature rollouts. Reporting directly to the Head of Product, you will work cross-functionally with SEO, design, and development teams to deliver impactful results. You'll oversee a team of developers and lead the charge in building a product roadmap that aligns with key performance indicators (KPIs), buyer trends, and competitive insights.
Key Responsibilities:
? Conversion Optimization:
? Drive bookings and purchases by enhancing user experiences across SaaS websites and widgets.
? Implement A/B testing solutions to identify and act on high-impact changes. ? Rollout customer-centric features to improve engagement and streamline buying processes.
? Strategic Leadership:
? Develop and execute a comprehensive product roadmap.
? Define KPIs and track success metrics to evaluate product performance.
? Conduct competitive analysis and identify emerging buyer trends in the outdoor experience market.
? Collaboration & Oversight:
? Lead a team of developers to implement new features and updates.
? Partner with SEO specialists, designers, and other departments to maximize site performance.
? Ensure design, content, and technical updates align with business goals and user needs.
? Market Expertise:
? Stay informed about customer buying habits within the outdoor recreation space.
? Translate industry knowledge into actionable strategies for growth across multiple verticals (fishing, hunting, scuba diving, skiing, etc.)
Qualifications:
Required:
? Proven experience in product management for SaaS platforms.
? Deep understanding of web design, modern UX practices, and conversion funnel strategies.
? Experience with A/B testing tools and solutions.
? Familiarity with customer buying behaviors, particularly in the outdoor recreation or experience sectors.
Preferred:
? Track record of delivering measurable results in online conversion optimization.
? Passion for outdoor recreation and experience in verticals like fishing, hunting, or skiing.
Why Join Us:
? Work in the heart of Buffalo's innovative Seneca One building.
? Join a collaborative, AI-driven company culture focused on empowering guides and providing strong growth opportunities for motivated individuals.
? Enjoy opportunities to travel and immerse yourself in the outdoor recreation community.
? Play a key role in shaping the future of the guide and instructor industry.