Marketing Consultant Professional - IV at The Judge Group Inc. in Ashburn, Virginia

Job Description:

Location: Ashburn, VA

Description:

Role: Marketing Consultant Professional - IV



Location: Ashburn, VA



Job type: Contract



In office schedule would be two days a week however not mandatory Ashburn only We are seeking a creative and analytical CRM Marketing Consultant to join our high-performing Business Markets Segment Marketing team.

In this role, you will play a key part in developing and executing data-driven loyalty and retention campaigns to drive engagement, drive usage, optimize revenue, reduce early tenure churn and strengthen customer loyalty.

This includes a focus on supporting legally required communications, building strong customer appreciation programs and crafting seamless onboarding and post-purchase experiences.

Targeted Years of Experience: 7+ years



Responsibilities:


Collaborate with segment lead to execute omni-channel marketing campaigns (email, SMS, direct mail) focused on nurturing customer relationships and fostering loyalty.

Develop comprehensive marketing briefs outlining campaign objectives, target audience insights, and desired outcomes tailored to the customer lifecycle stage.

Collaborate with data strategists to define and segment target audiences for personalized messaging and campaign optimization.

Manage agency relationships, providing clear direction and feedback throughout the creative development process, emphasizing customer-centric messaging.

Analyze campaign performance, track KPIs, and generate actionable insights to continuously improve program effectiveness, focusing on customer retention and churn reduction.

Stay informed on emerging marketing trends and best practices in lifecycle marketing and customer retention, seeking innovative ways to engage and retain our customer base.

Develop and implement customer appreciation programs that recognize and reward loyal customers, fostering a sense of community and value.

Design and optimize onboarding experiences for new customers, ensuring a smooth transition and setting the foundation for long-term engagement.

Implement post-purchase campaigns that encourage repeat business, gather valuable feedback, and solidify customer loyalty.

Partner with business intelligence to address key drivers of early tenure churn



What we are looking for:


7+ years of proven experience in a B2B marketing role with a focus on CRM, email marketing, lifecycle marketing, demand generation, and/or customer analytics, demonstrating a strong track record of success in improving customer retention.

Deep understanding of customer re-engagement and retention strategies, including best practices for onboarding, post-purchase engagement, and building customer loyalty.

Strong experience with direct and digital marketing channels, showcasing the ability to leverage a variety of channels to effectively reach and engage customers.

Expertise with Marketo

Proven ability to manage external agencies and vendor relationships.

Data-driven mindset with a strong understanding of marketing analytics and reporting, capable of using data to inform decision-making and measure the effectiveness of marketing initiatives.

Excellent communication and presentation skills with the ability to articulate complex concepts to various stakeholders.

Highly organized, detail-oriented, and capable of managing multiple projects simultaneously in a fast-paced environment.

A collaborative team player with the ability to also work independently and take initiative, contributing to a positive and productive team environment.



Even better if you are:

BS Marketing, MBA preferred Previous experience in telecommunication industry and wireless marketing Small business marketing experience.

A highly motivated self-starter with a strong work ethic and a passion for achieving results.

Adaptable and able to thrive in a fast-paced, dynamic environment, adjusting quickly to changing priorities and maintaining a positive attitude.

Passionate about driving customer engagement and loyalty, recognizing the importance of building strong customer relationships and turning them into brand.

Contact: akumar06@judge.com


This job and many more are available through The Judge Group. Find us on the web at www.judge.com Apply Now