Manager, Product Management, Shapewear at Hanes Brands in Winston-Salem, North Carolina

Job Description:

A Snapshot of Your Day


As the Manager, Product Management for Shapewear, you'll be at the heart of our consumer-centric approach. Your day will be filled with collaborating across teams, analyzing data to identify opportunities, and driving strategic initiatives that shape our product roadmap from ideation to launch. You'll leverage your expertise to optimize assortments, pricing strategies, and channel strategies, ensuring our products resonate with consumers and drive growth.



How You'll Make an Impact

• Develop and execute overall product marketing strategy, including pricing, product, promotion, packaging, and channel strategies.
• Lead the product roadmap from concept ideation to customer sell-in and product launch, collaborating with cross-functional teams.
• Optimize assortments, manage SKUs, reduce inventory, and improve efficiency metrics.
• Analyze data to identify marketplace trends, opportunity gaps, and support sell-in strategies.
• Ensure successful execution of strategic growth initiatives.
  
• Develop channel and product assortment strategy
  
• Develop and monitor overall category pricing strategies
  
• Design and implement successful innovation and product roadmap strategies
  
• Drive operational excellence
  
• Optimize financial management
  

What You Bring

• Bachelor's degree with 7+ years of relevant experience, or master's degree with 5+ years of experience, an additional 4+ years of equivalent work experience can be substituted for bachelor's degree.
• Experience in marketing, product management, and/or direct-to-consumer roles
• Expertise in building and executing product marketing plans within cross-functional teams.
• Proficiency in leveraging consumer data to drive sales growth and conducting data analysis.
• Strong analytical, problem-solving, and communication skills

Who is HanesBrands?


Come weave a better future with HanesBrands. Our hardworking, dynamic corporate culture focuses on people development and making professional and personal growth possible for every associate. Work to win, knowing you have the resources and support you need to thrive as an individual and as our teammate.


HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality, and value. Among the company's iconic brands are Hanes, the leading basic apparel brand in the United States; Bonds, which is setting new standards for design and sustainability; Maidenform, America's number one shapewear brand; and Bali, America's number one bra brand.

HBI employs 48,000 associates in 29 countries and has built a strong reputation for workplace quality and ethical business practices. The company, a longtime leader in sustainability, has set aggressive 2030 goals to improve the lives of people, protect the planet and produce sustainable products. HBI is building on its unmatched strengths to unlock its full potential and deliver long-term growth that benefits all its stakeholders.


Core Values



Play to Win - We expect to win, working together to drive results. We push ourselves to simplify and innovate. When we fail, learn from it. We will break with the past when necessary to move forward.


Act Like Owners - We take action. We build relationships across functions so we can see the company holistically and seek out opportunities for improvement. We're willing to sacrifice in one area if that leads to our overall success.


Do What's Right - We behave ethically. We are transparent. We share information about the factors influencing our actions. Our behavior aligns with our values. Our products make the world a better place.


Create Opportunity for All - With success comes opportunity. Everyone is respected and included. We provide opportunities for all associates to reach their full potential.



Our Commitment to Diversity


We do what's right. Our actions align with what we strive to do: to improve the lives of people, protect the planet and produce sustainable products. We are transparent with our actions, sharing information about the factors influencing our decisions. We've elevated the things everybody needs to feel comfortable in their everyday activities and in their own skin. Learn more about our bold diversity initiatives: https://hbisustains.com/diversity-inclusion-data/


Rewards/Benefits

• Competitive compensation and benefits package
• Opportunities for professional growth and development
• Inclusive and supportive work environment
• Commitment to sustainability and ethical business practices

Company Overview


Join us at HanesBrands and be part of a team that values transparency, collaboration, and continuous improvement. Apply now and let's weave a better future together! https://careers.hanes.com/viewalljobs/



EEO Statement



EOE/AA: Minorities/Females/Veterans/Disabled Only applicants requiring reasonable accommodation for any part of the application and hiring process should contact us directly:

Telephone: 877.999.5553

Email: HBI_TA@hanes.com



Nearest Major Market: Winston-Salem

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