Reporting directly to the Houston campus Chancellor, this contractor position will play an integral role in supporting Fuller TX’ strategy to grow the number of students studying within degree programs offered on Fuller’s Houston campus by Fuller’s School of Mission and Theology and by Fuller’s School of Psychology and Marriage and Family Therapy. This position will work closely with cross-department colleagues both in Houston campus as well as Pasadena, in developing and executing marketing strategies and setting measurable marketing OKRs that grow awareness and increase preference for Fuller’s degrees within the greater Houston area, the state of Texas, and the U.S. South..
Primary Responsibilities
Coordinate with the Houston staff and faculty via weekly strategy meetings with the entire Houston team.
Manages marketing research programs that advance the Fuller Texas strategic plan and/or improve degree program enrollment
Ensures marketing campaigns and materials have appropriate quality, creative approval and meet all of Fuller’s branding standards
Manage Fuller Houston’s social media accounts (Facebook, Twitter, Instagram, LinkedIn) with weekly content calendars for Fuller Houston current student and prospective student audiences that match content and tone guidelines set by Fuller.
Design, edit, and publish Fuller TX monthly newsletter.
Develops and manages execution of marketing initiatives and campaigns to engage key segments of prospective students and generate demand for degree programs offered on Fuller’s Houston campus.
Coordinates media buys with approved vendors for degree programs, in accordance with the respective marketing plans
Assists in marketing plan creation and ongoing marketing plan management
Implements paid advertising strategies across digital platforms (Google Search and Display, Facebook, Adroll), in accordance with the marketing plans
Works closely with third-party vendors related to assigned programs to optimize marketing campaign execution process and overall system processes
Updates, monitors, and shares monthly marketing program results and status to goals
Track all paid advertising campaigns ongoingly, including performance metrics and due dates for upcoming campaigns and invoices
Work with Fuller’s Strategic Communications department as necessary to ensure brand consistency
Qualifications
Bachelor’s degree in related field
2-3 years of experience in digital marketing preferred
Strong written and verbal communication skills
Strong project management skills
Highly organized and strong attention to detail
Ability to analyze and track digital marketing performance metrics
Comfortable and adept at multitasking
Able to work independently and as part of a team
Familiarity with social media scheduling platforms (Hootsuite, Buffer, etc.)
Working knowledge of social media asset creation (familiarity with graphic design platforms)
This is an in-person position and is expected to work out of the Houston, TX campus
Pay Scale
Hourly rate the seminary expects to pay: $20.00 - $25.00 per hour USD
Fuller Theological Seminary is an Equal Employment Opportunity/Affirmative Action employer. To the extent required by law, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected Veteran status. As a religious institution, Fuller Theological Seminary is permitted and reserves the right to prefer employees or prospective employees for certain positions on the basis of religion.
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Equal employment opportunity, including veterans and individuals with disabilities.