Social Content Specialist - University of South Carolina at Learfield IMG College in Columbia, South Carolina

Job Description:

Position Title: Social Content Specialist - University of South Carolina

Requisition ID: R100372

Location: Columbia, SC

Full/Part-Time: Full time

About Us:

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

As a member of the Social+ team, the Social Content Specialist will serve as an extension of the local property sales staff embedded within the athletic department’s digital, marketing and/or creative team(s). This role will be expected to lead efforts related to branded social media content, by collaborating with the athletic department and local property staff to ideate, create and produce sponsored social content for corporate partners.

This person must be a creative storyteller with knowledge and understanding of college sports, and the social media platforms. This person must have a background and prior experience in shooting video, video editing, graphic and motion design, and photography – ideally in sports.

This role will primarily support the strategic objectives of both LEARFIELD and our sponsorship partners through the development of innovative branded social media content.

Responsibilities:

• Lead creation of branded social media content, including NIL content, for local property sales staff to drive revenue opportunities for Learfield

• Assist in daily management of various social media accounts, including, but not limited to scheduling of postings for photo galleries, motion graphics, video production, events, event promotion, fan interaction, and promotional activities

• Assist in the creation of content for various social media platforms including but not limited to multimedia audio/video, animation, graphics, and sponsorable content

• Act as a liaison between athletic department content team, Learfield local sales teams and national sales

• Collaborate closely with athletic department content teams to create branded content in the defined voice and tone of each social media account

• Evaluate, interpret, and decode performance analytics for the purposes evaluating content performance, fan/follower growth strategies, and improving community engagement

• Expected to attend live events and produce social content in-game

Qualifications:

• Minimum 1-year experience successfully working in a creative production environment

• Minimum 1-year experience in developing creative social content that has driven engagement and results

• Demonstrated experience creating content for multiple social platforms with a clear understanding for what works best on specific social media channels

• Demonstrate a proficient understanding of how all social platforms (Facebook, Twitter/X, Instagram, TikTok, YouTube and Snapchat) and their communities work, including emerging platforms

• Ability to meet deadlines in a fast-paced, dynamic environment

• Proven ability to collaborate with other content creators and stakeholders

• Creative and strategic in nature with the ability to think outside the box and articulate “big ideas”

• Unquestioned integrity and trustworthiness. Adherence to Learfield, university, conference, and NCAA rules and regulations

Preferred Qualifications:

• Bachelors Degree in a related field of study.

• Prefer advanced knowledge of graphic, motion design, photography, and video editing/production (including Adobe Creative Cloud)

• Prefer previous experience in sports industry and ideally in college athletics

• Prefer previous experience working with a sales team

• Knowledge of the NIL landscape is a plus

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

Equal employment opportunity, including veterans and individuals with disabilities.

PI265651204

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