Job Description:

The Marketing Coordinator recommends, executes and analyzes community and division level marketing initiative, with direction from the Director of Marketing, in accordance with established policies & procedures.

Responsibilities:

• Execute marketing initiatives as outlined in the annual division marketing budget


• Assist the Director of Marketing in planning the annual marketing budget


• Prepare monthly budget report and present to Division President and Director of Marketing


• Code and submit invoices to the Director of Marketing for approval


• Coordinate model home set up and maintenance, including merchandising and sales office installation


• Assist the Director of Marketing in creating model home expense reports


• Visit division communities on a regular basis to ensure that all aspects of marketing initiatives are executed correctly, including model merchandising, display of marketing collateral and signage


• Assist in training of team members and participate in all team training sessions


• Update procedures manuals as necessary to maintain accuracy


• Execute sales promotions according to department procedures


• Evaluate effectiveness of sales promotions and present results to Division President and Director of Marketing


• Identify target consumer groups (TCGs) for communities and products, based on research


• Evaluate and recommend community outreach opportunities, including potential sponsorships and charitable giving, to the Division President and Director of Marketing


• Prepare and submit entries for awards and contests


• Create social media content and maintain a social media calendar


• Assist the Director of Marketing in formulating effective collateral, PR and signage strategies


• Coordinate marketing material orders and weekly material shipments to communities


• Ensure adequate inventory levels of marketing materials


• Schedule media including photography, videography and Matterport tours


• Plan and execute events (Realtor, consumer, employee appreciation, etc.)


• Promote a consistent brand image across all messaging, events, PR, and promotional materials


• Monitor website to maintain accuracy, including coordination of monthly website reviews and content updates


• Attend meetings and functions as necessary (occasionally after hours or on weekends)


• Maintain & distribute status and other reports/schedules on a regular basis


• Complete special projects as assigned


• Manage key relationships with stakeholders outside of the organization

Key Interactions:

• Director of Marketing


• Project Managers


• Sales Counselors


• Sales Managers


• Digital Marketing Manager

Qualifications:

• 4-year degree in marketing, communications, business or a related field


• 2 years of relative experience


• General knowledge of digital marketing channels such as social media and SEO preferred for effective collaboration with digital marketing team


• Strong time management and organizational skills


• Ability to manage multiple complex projects with general direction and with minimal supervision


• Excellent written and verbal communication skills


• Proficiency in Microsoft Office (Word, Excel, Outlook, PowerPoint) and working knowledge of Adobe Photoshop & InDesign