Marketing & Outreach Coordinator at Medical Transportation Management in Durham, North Carolina

Job Description:

At MTM Transit, it is never just a ride, it's personal. We understand that our passengers deserve personalized attention and exceptional care and to us, every trip is important. We have exciting opportunities to join our growing team where your work has a direct impact on the communities we serve. Our company culture is one of innovation, collaboration, and growth. If you are passionate, driven, and ready to join a team where your work will directly transform and shape our industry, then we want to talk to you!

What Will Your Job Look Like:

The primary focus of the Marketing & Outreach Coordinator is to build a positive public image of transportation services provided by MTM Transit to increase ridership and customer satisfaction. This goal is achieved by creating clear, concise, and impactful communication through various channels, including a dedicated website for client services, marketing and awareness campaigns, as well as marketing materials and instructional resources for distribution. This role will collaborate closely with client representatives and serve as a genuine ambassador for the client's transportation system.

This position is contingent upon award of contract.

Location: Durham, NC (in office position)

What you’ll do:

• Design, plan, and implement clear and effective marketing and engagement strategies to advocate for and increase awareness of the service to the residents


• Prepare and produce marketing and promotional materials


• Perform hosting and maintenance of client website web site and related online materials


• Maintain and regularly update the clients web site in accordance with the website maintenance schedule

• Design and publish Mobility Services Guide

• Attend and participate in community interest groups, advisory committees and focus groups to stay informed about mobility issues in the region


• Function as a community transportation advocate promoting accessible, affordable transportation options for people with disabilities


• Collaborate with the clients advertising vendor to ensure orderly placement and removal of on-board and exterior advertising


• Enhance the customer’s experience by making information about transportation options concise, easy to understand, and readily available in accessible formats


• Address unmet transportation needs through outreach activities and collaborate with partners and city personnel to assist in developing plans to address unmet needs, improve coordination of services and increase accessible transportation in the community


• Post and monitor social media content on established social media accounts


• Review and respond to comments and questions to maintain an active, engaged social media presence


• Maintain corporate image standards as applicable in documents distributed to external and internal audiences


• Adhere to website and social media policies


• Provide editing and formatting support for documents created by internal and external stakeholders


• Collaborate with the graphic design team to develop engaging graphic content


• Generate well-written marketing content on a regular basis, particularly messaging that is catered to older populations, the disabled community, and people with limited English proficiency


• Write and edit marketing pieces in a clear, concise, and compelling manner to ensure ease of readability


• Increase brand awareness through simple, clear, and informative communications


• Manage internal and external communication calendars


• Create and edit PowerPoints for in-person and virtual outreach presentations and meetings


• Format all copy properly to meet and exceed company expectations and standards


• Identify potential outreach and advertising opportunities


• Other duties as assigned

What you’ll need:

Experience, Education & Certifications:

• High School Diploma or G.E.D. equivalent


• Associates degree at minimum (Bachelor’s degree preferred), or equivalent work experience in social media, marketing, or public relations


• 1 + years’ experience utilizing social media channels for business purposes, required


• 1+ years' experience with marketing and promotional material creation, required


• 1+ years' experience with hosting, maintaining and editing websites, required


• Previous experience working as part of a project-oriented team in a deadline-driven, high-volume project environment, required

Skills:

• Excellent interpersonal skills, including the ability to network and establish relationships with colleagues at all levels of the organization


• Excellent communication skills, including the ability to communicate professionally with external clients and stakeholders


• Exceptional attention to detail and follow through


• Ability to work independently as well as with a team


• Ability to work efficiently and effectively under pressure


• Ability to plan work-related schedules and meet tight deadlines


• Ability to use time management skills to schedule and prioritize multiple ongoing projects to ensure timely completion


• Proficiency in website editing tools such as WordPress


• Excellent understanding of company standards related to graphics, logo usage, formatting, etc.


• Ability to utilize and manage version control and keep document files current, up-to-date, and organized


• Moderate to advanced computer skills


• Proficiency in word processing and document development applications, particularly Microsoft Word, Excel, and PowerPoint, required


• Ongoing interest in professional development


• Ability to maintain high level of confidentiality


• Regular attendance is required

Even better if you have...

• Prior experience using readability tools such as the Flesch-Kincaid scale to ensure ease of readability and plain language, preferred


• Prior experience creating messaging catered to individuals with disabilities preferred, specifically knowledge of person-first language, preferred


• Previous experience in the transportation and/or healthcare industry, preferred


• Previous experience working with people with disabilities and/or creating communications catered to people with disabilities, preferred

What’s in it for you:

• Health and Life Insurance Plans


• Dental and Vision Plans


• 401(k) with a company match


• Paid Time Off and Holiday Pay

• Maternity/Paternity Leave


• Casual Dress Environment


• Tuition Reimbursement


• MTM Perks Discount Program


• Leadership Mentoring Opportunities

Min Salary: $55,000/annually

Max Salary: $65,000/annually

This information reflects the base salary pay range for this job based on current national market data. Ranges may vary based on the job's location. We offer competitive pay that varies based on individual skills, experience, and other relevant factors. We encourage you to apply to positions that you are interested in and for which you believe you are qualified. To learn more, you are welcome to discuss this with us as you move through the selection process.

Equal Opportunity Employer: MTM is an equal opportunity employer.  MTM considers qualified candidates with a criminal history in a manner consistent with the requirements of applicable local, State, and Federal law.  If you are in need of accommodations, please contact MTM’s People & Culture.

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