Company? Spectrum Dynamic Research Corp (SDR), Phoenix, AZ
SDR is the US subsidiary of Smoore International, a world leader in advanced atomization technology innovation and vaping product manufacturing. The company's product applications include E-cig, hemp, and pharmaceutical inhalation drug delivery. SDR is committed to bringing the best product user experience and safety profile to our customers through fundamental research in atomization technology innovation and stringent compliance with all regulatory requirements.
Location: Phoenix, AZ/Los Angeles, CA
Position Summary:
As market insight manager, you will be responsible for analyzing market trends, product characteristics, and competitive landscape in the U.S. market, providing actionable insights to drive business strategy and decision-making. Work closely with marketing, sales, product development, and senior management to inform and guide business plans. Utilize data and market development trends and forward-looking perspectives to develop meaningful insights and strategic recommendations, thereby bringing a competitive advantage to the company. This manager will be key in executing CCELL's market strategy and plans.
Successful candidates will be able to thrive in a dynamic environment and have a proven ability to identify opportunities to drive business and communicate insights to influence business decision-making.
Position Responsibilities:
Design, execute, and leverage consumer market research and competitive analysis, as well as industry benchmarking inside and outside of the CCELL footprint.
Analyze and extract actionable insights from research studies to inform business strategy and financial assumptions.
Transform market insights into customer and portfolio strategies and develop business programs with the global team.
Partner with internal teams and external authorities to identify opportunities for leveraging research findings and facilitating their execution through Proof of Concepts to enhance business processes, products, and services.
Lead the development of consumer messaging rooted in research to launch new value props or evolve current solutions through cross-functional partnerships
Be the point of contact for the Go-to-Market process including all internal channel communications and training requirements.
Craft and deliver executive-level presentations to visualize and socialize information with clarity.
Stay up-to-date with industry trends, emerging technologies, and competitive landscape to drive innovation.
You'll need to have:
A Bachelor 's Degree is required; major in Business preferred
MBA or another advanced degree preferred
Six or more years of working experience in Marketing, Strategic Sales, or Business Development.
Experience defining and analyzing qualitative and quantitative consumer research.
Strategic thinking and team play, strong communication and influencing skills.
Even better if you have one or more of the following:
Experience developing strategic creative marketing briefs, ideally in a marketing agency or similar environment.
Familiarity with frontline training and sales channel communications.
Superior verbal, written, and presentation communication skills.
Demonstrated ability to participate in a positive, growth-oriented team culture, where individual contributors thrive and continuously improve their skills.
A high level of curiosity and an investigative mindset with an attention to detail, a tenacity of thought and the flexibility to adapt to new challenges.