We are looking for an enthusiastic Marketing Specialist to help us in our overall marketing efforts. You will be an integral part of the development and execution of marketing plans to reach targets from brand awareness to product promotion. A Marketing specialist should be a competent professional able to grasp consumer behavior trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles and tactics. The goal is to deliver effective marketing programs that will help our reputation and growth.
You will be working on a new NFT game launching soon - The Second Home. The Second Home is a world like your own, but one where you're in charge! Explore real-world locations like Las Vegas, New York, Paris, Tokyo, Shanghai, and more. Explore familiar places with your full customizable avatar and equip stylish clothing to show off your personality. Show off your investing skills, gather items and resources to craft and sell unique items to other players. Anything is possible in The 2nd Home, you just have to build it!
Responsibilities
Brainstorm and develop ideas for creative marketing campaigns
Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
Liaise with external vendors to execute promotional events and campaigns
Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
Undertake individual tasks of a marketing plan as assigned
Requirements
Bi-Lingual Chinese/English (game is being developed partially in Asia)
Proven experience as marketing specialist or similar role
Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
Well-organized and detail oriented
Exceptional communication and writing skills
Commercial awareness partnered with a creative mind