CALPAK is looking for a Director of Growth Marketing to lead their customer acquisition strategy and team. They will execute the entire customer journey funnel and make data-driven decisions on how to drive DTC customer acquisition, revenue, and retention. They will own CALPAK's strategic and tactical online acquisition efforts, including Paid Search, Paid Social, Affiliate, Programmatic, and CTV. The ideal candidate must be data-driven, creative, strategic, collaborative, analytical, adept at problem-solving, and a great communicator. The role will manage 1 direct report and various agencies. Currently, DTC is about 60% of sales with ample room for growth.
RESPONSIBILITIES:
Own, scale, and optimize customer acquisition growth strategies that accelerate acquisition, overall revenue, and CALPAK growth as a company by leading end-to-end strategy and performance optimization of all paid advertising channels including Paid Search, Paid Social (Meta, TikTok, Pinterest), Programmatic, Affiliate,, and CTV
Manage a team of 1 direct report and various agency relationships. Must be able to provide leadership and guide direct reports and encourage growth. Manage resources and project management to ensure all projects are executed smoothly, efficiently and on time.
Define and track KPI goals for paid acquisition performance channels and work with internal and external agency teams to execute strategy and ensure delivery of those KPIs
Collaborate with Digital and Creative teams to create testing and ad production cadence and culture including performance creative, paid landing page production, new audience capture, and beyond. Continuously optimize audience strategies across all paid channels and work closely with the Brand, Creative, and Marketing teams to ensure consistent and aligned messaging across all channels - leveraging UGC, press, testimonials, and customer reviews where appropriate
Work closely with Creative, Marketing, and Ecommerce teams to execute display, social, and other paid advertising efforts and marketing campaigns, including creative briefing for shoots and ad creative, list growth strategies, awareness strategies, and white-list influencer partnerships
Creative storyteller who uses customer insights and product knowledge to inspire the ongoing creation and testing of new acquisition content. Skillful in driving the most efficient processes to rapidly test high volume of creative content to fuel CALPAK's content machine
Collaborate with all areas of the business to brainstorm and bring new, innovative strategies to fruition that drive growth and revenue across all of our digital channels
Evaluate and clearly communicate performance to leadership and stakeholders, as well as maintain a real-time reporting dashboard, on funnel conversion performance, attribution, improvement opportunities, and growth strategies
Stay up-to-date on new opportunities that arise on platform, new channels, or new campaigns and ideate how to incorporate new opportunities across omni channel teams and external agencies
QUALIFICATIONS:
7+ years' growth marketing, performance marketing, or similar (hands-on keyboard experience strongly preferred)
3+ years of management experience
Bachelor's degree in Marketing, Business, or a related field
Experience working with DTC and eCommerce brands
Extensive knowledge and experience with attribution reporting
Excellent cross-functional leadership skills
Thrives in a fast-paced and entrepreneurial environment
Has a growth mindset, comfortable challenging the status quo
Strong organizational, communication, and project management skills
Experience managing agencies and multiple 3rd party vendors
Experience with forecasting, projections, and budgeting for cross-channel performance channels
Experience with holistic cohesive performance marketing strategy
Must be able to commute to CALPAK HQ in Gardena, CA
WHY CALPAK: BENEFITS & PERKS
Annual bonus plan
Medical, Dental & Vision insurance
401K w/ company matching
Life insurance & Disability coverage
Accrued paid time off & floating holidays
Monthly wellness credits
Dog friendly office
Employee discount
Benefits and incentive compensation may be subject to other requirements and conditions