Founded in 1979, Related Group has evolved from an affordable housing developer into a global leader in sophisticated metropolitan living, renowned for its iconic designs, groundbreaking partnerships, and museum-quality art installations. Over 45 years, Related has built, rehabilitated, and managed over 100,000 units, earning its place as one of the most prolific names in real estate. Today, the company is in its most significant expansion yet, with more than 90 active developments across the U.S. and Latin America, spanning luxury condominiums, market-rate rentals, mixed-use centers, and affordable properties. Led by the Pérez family and a team of the industry's top veterans, Related continues to push the industry bar higher, delivering innovative residential communities that positively transform cities, forge new trails and improve quality of life across all demographics.
Job Responsibilities include but are not limited to:
Develop and execute strategic marketing plans for multiple projects from start to finish, utilizing all platforms to increase traffic and sales
Oversee the marketing for each division of the Related Group including Condominiums, Apartment Rentals/Mixed-Use, Affordable, Corporate and International
Create marketing budgets to support all marketing initiatives throughout all project stages
Build and oversee brand positioning, creative direction, and design across marketing channels
Coordinate copywriting and proofreading for all marketing collateral
Manage PR agency, media plans and advertising campaigns
Implement marketing initiatives for each project including brochures, sales presentations, ads, promotional items, buyer gifts, eblasts, websites, location maps, signage, photography, video, and print production
Collaborate with digital marketing manager for digital project updates; familiarity with SEO, SEM, display ads, email marketing, website and social media
Plan and implement event marketing, logistics and production for all property events, expositions, and sales trips
Obtain and oversee local partnership opportunities and community relations for each project
Develop appropriate measurement tools to monitor the effectiveness and overall success of various marketing efforts
Qualifications:
BA or BS degree with emphasis in marketing, public relations or mass communication
4 - 6 years previous experience in strategic marketing, project management, event coordination, media relations, advertising and digital marketing
Knowledge of real estate marketing a plus
Open to occasional travel
Bi-lingual: Spanish
Skills:
Excellent interpersonal, communication, selling, and negotiation skills
Superior computer skills combined with the ability to effectively communicate verbally, visually, and in writing are essential to success
Flexibility to work varied schedules including weekends, evenings and holidays
Ability to handle multiple projects simultaneously and think strategically
Ability to communicate with all levels within the organization and ability to work and learn independently
Creative and innovative approach to solving problems and resolving issues