Marketing Activation Manager - New York City at Drive Shack in New York, New York

Job Description:

Overview

ABOUT DRIVE SHACK INC.

Drive Shack Inc. is a prominent leader in the golf-related leisure and entertainment industry, dedicated to creating memorable experiences through competitive socializing. Our diverse portfolio includes renowned brands such as American Golf, Drive Shack, and Puttery.


ABOUT PUTTERY

Puttery offers a modern, dynamic twist on traditional putting with unique challenges at every hole. This high-energy experience combines competitive socializing with cutting-edge auto-scoring technology in an immersive setting. Guests can explore curated culinary delights, inventive craft cocktails, and a vibrant bar area with great music, making it the perfect spot to enjoy the night before, during, and after their tee time. For more details or to plan your visit, please visit puttery.com.



Responsibilities

Location

We are excited to invite applications for this role from candidates with the required skill set and experience who are based in New York City, Miami, FL, West Palm Beach, FL, or Orlando, FL. If you meet these qualifications and are located in one of these areas, we encourage you to apply.


JOB PURPOSE

Drive Shack Inc. is looking for a dynamic Marketing Activations Manager to spearhead our marketing activation initiatives. This pivotal role focuses on delivering unforgettable consumer experiences through inventive marketing activations that not only drive engagement but also reinforce our brand's message. The ideal candidate will be adept in experiential marketing, campaign creation, and a wizard in event management, all while keeping our brand values at the forefront.

RESPONSIBILITIES

• Experiential Marketing: Ideate and implement engaging experiential marketing strategies
  to foster customer engagement and build brand loyalty.


• Campaign Development: Conceptualize, launch, and oversee comprehensive
  campaigns from inception to on-site activation, ensuring consistency with Drive Shack
  Inc.'s brand ethos.


• Cross-functional Collaboration: Work with the Marketing Activations Manager, Creative
  Strategist, Director of Marketing, and other key stakeholders to ensure cohesive and
  effective marketing programs.


• Activation Support: Provide crucial on-site support during activations to ensure the
  smooth execution of marketing initiatives.


• Customer Engagement: Craft interactive marketing activations that effectively
  communicate the brand's message to the intended demographic.


• Influencer Management: Strategize and execute influencer partnerships to amplify brand
  reach and authenticity. Monitor and analyze the performance of influencer campaigns to
  ensure alignment with marketing goals.


• Programming: Create compelling programming and content for events and activations
  that resonate with the target audience, driving both engagement and brand affinity.


• Partnerships: Identify and secure strategic partnerships that can elevate brand
  activations, leveraging these relationships to enhance event exposure and impact.


• Asset Management: Oversee all marketing assets required for activations, ensuring they
  align with the brand and are procured on schedule.


• Performance Analysis: Evaluate the effectiveness of marketing activations, generating
  detailed reports on their performance and ROI, to guide future strategies.


• Budget Management: Administer the activations budget diligently, ensuring spending
  aligns with projections and yields satisfactory returns.


• Organizing and Overseeing Field Marketing Initiatives: Plan, execute, and manage field
  marketing efforts, bringing the brand directly to consumers through well-coordinated
  events and promotions in targeted locations.

Qualifications

QUALIFICATIONS

• Bachelor's degree in Marketing, Communications, Business Administration, or related
  field.


• At least 3 years' experience in experiential marketing, influencer marketing, or related
  roles.


• Proven track record of executing successful marketing activations that bolster brand
  perception and engage audiences.


• Exceptional organizational skills, capable of managing multiple projects simultaneously
  under tight deadlines.


• Effective communicator and collaborator, able to forge strong relationships with internal
  teams, external partners, and vendors.


• Innovative and strategic thinker, able to develop creative solutions for engaging diverse
  audiences.


• Proficient in analyzing activation performance, with a solid understanding of market
  research and consumer insights.


• Willingness to travel for activations and events as required.


• Demonstrated leadership abilities, including experience guiding teams and managing
  contracted workers

What We Offer:

• The chance to shape and enhance the digital presence of Drive Shack Inc.


• A role in a vibrant and innovative team that values creativity and forward-thinking.


• A competitive salary and benefits package, with ample opportunities for career growth.

Our Benefits Include:

• Comprehensive medical, dental, and vision coverage


• 401(k) plan with company match


• Employee Assistance Program


• Flexible PTO and more

Drive Shack Inc. is committed to providing equal employment opportunities and fostering a workplace free from discrimination and harassment, including sexual misconduct. We do not discriminate based on any legally protected characteristics, including race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information, or veteran status, in our application, hiring processes, and employment decisions. Additionally, Drive Shack Inc. is dedicated to preventing retaliation and ensuring a respectful, equitable, and inclusive environment for all.


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