Hawke was founded on the idea that every modern business needs a CMO-level expert to lead digital marketing efforts. We customize data-driven, performance-focused solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models. We're shifting the agency paradigm by putting client success ahead of our own. We've been featured in Forbes, Entrepreneur, INC, Business Insider, and CNN, and we boast clients such as Red Bull, Verizon, Crocs, Barstool Sports, (and many, many more).
Job Summary
The role of the Partner Marketing Manager is paramount to the success of Hawke Media as a whole. As the bridge between our partnerships, marketing, and business development teams, the Partner Marketing Manager is key in developing new revenue-generating strategies by working with internal and external teams to create, manage, and improve existing partnerships and processes. This role will report to the EVP, Marketing and will serve as a main point of contact for all internal channels and prospective partners.
Responsibilities
Generate referrals and new business leads for Hawke Media from new and existing agency partners and referral partners.
Create mutually beneficial co-marketing strategies that leverage both partner and Hawke Media channels, providing joint value.
Own, develop, and approve all partnership messaging, creative, and content to ensure Hawke Media is best represented through partner channels.
Work with internal and external services and creative teams to develop brand-right marketing materials.
Manage partnership operations with cross-functional teams to create, manage, and improve upon processes.
Continuously measure, report on, and improve partner marketing opportunities and operational processes.
Serve as point-of-contact for all channels (press, media, events, owned channels, social, etc) and internal teams.
Seek out new and innovative marketing levers that drive Partnerships KPIs.
Engage with senior stakeholders from both Hawke Media and its partners; embody Hawke's brand values and culture as an ambassador.
Develop and write internal and external partnership desks and documents.
Attend industry events and conferences to generate new agency partners and drive new business leads.
Qualifications
Bachelor's degree, preferred.
At least 2+ years of experience in partnerships.
Ability to foster professional relationships and liaise with internal and external partners.
Strong marketing, branding, writing, and editing skills.
Previous experience using HubSpot or a CRM.
Experience with PartnerStack and PartnerPage a plus.
Project management experience.
Ability to work in a cross-functional organization and demonstrate leadership skills.
Experience learning and navigating within a high-growth and fast-paced environment.
Comfortable with ambiguity, change, and the dynamic environment that comes with working at a high-growth agency.