Co-created in Los Angeles, Pacsun inspires the next generation of youth, building community at the intersection of fashion, music, art and sport. Pacsun is a leading lifestyle brand offering an exclusive collection of the most relevant brands and styles such as adidas, Brandy Melville, Essentials Fear of God, our own brands, and many more.
Our Pacsun community believes in and understands the importance of using our voice, platform, and resources to inspire and bring about positive development. Through our PacCares program, we are committed to our responsibility in using our platform to drive change and take action on the issues important to our community. Join the Pacsun Community.
Learn more here: LinkedIn- Our Community
About the Job:
Oversee overall social media strategy and manage team of social media experts.
A day in the life, what you'll be doing:
Develop and implement a data-driven, brand building multi-platform social media strategy to achieve business objectives and KPIs
Develop campaign, always-on, and adhoc social content strategies to achieve growth in reach, sentiment, and engagement
Lead the development of social content calendars, content briefs, and creative assets that balance brand storytelling and commercial effectiveness
Analyze performance data to measure campaign success, identify areas for improvement, and optimize future campaigns
Create consistent, actionable social media reporting and insights. Manage the appropriate analytic tools to optimize social media performance
Plan and execute social media campaigns, promotions, and product launches in alignment with marketing objectives and brand guidelines.
Collaborate with cross-functional teams, including marketing, creative, and product development, to ensure cohesive messaging and branding.
Partner with digital growth & acquisition marketing teams to optimize synergies between paid & organic social media efforts
Ideate and create highly engaging content, ensuring it fits within the brand content pillars and helps fuel channel growth and engagement
Monitor, analyze, and report on social media performance metrics, providing insights and recommendations for optimization.
Stay on the cutting edge of industry trends, prominent cultural conversations, new platforms, and best practices.
Lead and mentor a team of social media specialists to achieve team goals and objectives
What it takes to Join:
6+ years' years of experience in leading social strategy with a demonstrated portfolio of work
Prior fashion experience
Ability to work in a dynamic, fast-paced environment and partner across many functional teams and levels within the organization
2+ years of experience in management position, leading a team of social media professionals and demonstrating leadership with the ability to motivate and mentor
Highly organized and strong project management skills
Keen eye for typography, visual design and photography
Ability to work with multiple partners and manage multiple day to day activities
Understanding of established brand values and brand aesthetics with an ability to produce on-brand campaigns
Developing the Community/ Leadership Qualities:
Operate with the highest level of conduct, integrity, and confidentiality, setting the example for leaders and associates.
Develop and nurture strong cross functional partnerships, driving business results and inspiring a culture of transparency, collaboration, and accountability.
Serve as a Pacsun advocate in the industry and marketplace.
Recruit, identify, develop, and retain talent that delivers performance excellence.
As a manager, serve as a leader of company culture, norms, and conduct.
Ability to balance a strong management presence with a high level of approachability, encouraging and eliciting associate feedback and interaction.
Salary Range: $116,021 - $128,716
Pac Perks:
Dog friendly office environment
On-site Cafe
On-site Gym
$1,000 referral incentive program
Generous associate discount of 30-50% off merchandise online and in-stores
Competitive long term and short-term incentive program
Immediate 100% vested 401K contributions and employer match
Calm Premium access for all employees
Employee perks throughout the year
Physical Requirements:
The physical demands described here are representative of those that are required by an associate to successfully perform the essential functions of this job.
While performing the duties of this job, the associate is regularly required to talk or hear. The associate is frequently required to sit; stand; walk; use hands to finger, handle or feel; as well as reach with hands and arms.
Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus.
Ability to work in open environment with fluctuating temperatures and standard lighting.
Ability to work on computer and mobile phone for multiple hours; with frequent interruptions.
Required to travel in elevator or stairwells to attend meetings and engage with associates on multiple floors throughout building.
Hotel, Airplane, and Car Travel may be required.
Position Type/Expected Hours of Work:
This is a full-time position. As a National Retailer, occasional evening and/or weekend work may be required during periods of high volume. This role operates in a professional office environment and routinely uses standard office equipment.
Other Considerations:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role.