Sales & Marketing Coordinator at The Chicago Lighthouse in Chicago, Illinois

Job Description:

We are looking for a talented and experienced Sales and Marketing Coordinator to join our Social Business Enterprise team. The ideal candidate will be a marketing professional capable of developing and implementing an effective marketing strategy to enhance our brand presence across various markets and generate a robust pipeline of sales leads.

This position will report to the Chief Business Strategy Officer and will be responsible for supporting the sales and marketing team by coordinating a variety of activities, including assisting in the execution of marketing campaigns, and helping to drive sales growth. This role will be responsible for creating content, coordinating events, performing market research, and ensuring effective communication between internal and external stakeholders.

KEY RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED TO:

• Develop and implement comprehensive marketing strategies to enhance brand visibility and drive lead generation.


• Plan and execute marketing campaigns, including SEO/SEM, digital marketing, social media, email marketing, and print materials.


• Writing, editing, and proofreading marketing content, such as blog posts, newsletters, and social media posts.


• Manage and update the Lighthouse Enterprises website and social media profiles.


• Assist Sales Team in organizing and coordinating events like trade shows, webinars, product launches, and conferences. Manage event logistics, such as registration, venue booking, travel arrangements, promotional materials, and post-event follow-up for the sales and marketing teams.


• Collaborate with sales team with creating and updating sales presentations, proposals, and collateral.


• Monitor and analyze the effectiveness of marketing campaigns and suggest improvements. Report on key metrics and provide insights to improve future marketing efforts.


• Assist Sales Team in organizing and coordinating events like trade shows, webinars, product launches, and conferences. Manage event logistics, such as registration, venue booking, travel arrangements, promotional materials, and post-event follow-up for the sales and marketing teams.


• Coordinate with cross-functional teams, such as product development, design, and customer service, to align marketing and sales efforts.


• Coordinate with external vendors, designers, and printers for marketing materials.


• Ensure effective internal communication within the sales and marketing departments.


• Assist in budgeting and expense tracking for marketing campaigns and sales activities.


• Conduct market research to identify trends, customer preferences, and competitive insights.


• Assist in identifying potential markets, customer segments, and new business opportunities.

CORE COMPETENCIES:

• Customer Focus – Strives to create the most value for the customer (internal and external) that results in mutual long-term success. Demonstrates dedication to meet or exceed the expectations and requirements of customers.


• Problem Solving – Employs analytic abilities and other tools to creatively resolve problems in a variety of contexts.


• Conflict Management – Approaches conflict in a constructive manner to find common ground and solve problems for the good of all.


• Financial and Resource Responsibility – Demonstrates a basic understanding of financial information, budgets and cost pressures relevant to the work, utilization of resources and overall organizational commitments.


• Teamwork – Builds constructive and effective relationships with colleagues at all levels. Advises and collaborates with others to develop a stronger team and enhance team spirit. Sees teams as a vehicle for achieving organizational objectives.


• Decisiveness – Makes well-informed, effective, and timely decisions, even when data are limited, or solutions produce unpleasant consequences; perceives the impact and implications of decisions.


• Interpersonal Skills – Treats others with courtesy, sensitivity, and respect.  Considers and responds appropriately to the needs and feelings of different people in different situations.


• Developing Others – Develops the ability of others to perform and contribute to the organization by providing ongoing feedback and by providing opportunities to learn through formal and informal methods.

SKILLS AND EXPERIENCE REQUIRED:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.


• 3-5 years of experience in sales and marketing.


• Basic understanding of Wordpress CMS


• Strong organizational skills and attention to detail.


• Excellent written and verbal communication skills.


• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint). Hubspot  and CRM (HubSpot) software.


• Familiarity with digital marketing tools, social media platforms, and analytics.


• Ability to work independently and as part of a team in a fast-paced environment.


• Strong problem-solving skills and a proactive attitude.

Employee Benefits

BENEFIT PACKAGE UP TO AN ADDITIONAL 25% OF SALARY INCLUDING:

• 10 days paid vacation


• 12 paid holidays


• 6 sick days accrued over the year


• Insurance Eligibility the 1st of the month after 30 days of employment
  
  
  • Medical (65% covered by the Chicago Lighthouse), dental and vision insurance offered


• Short/long term disability


• Life insurance 2x salary


• Employee recognition events


• Company matched 401(k) plan


• Reasonably priced delicious food options on site (except at Glenview location)

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The Chicago Lighthouse for People Who Are Blind or Visually Impaired is an Equal Opportunity Employer in full compliance with local, state, and federal Civil Rights & Affirmative Action laws. The Chicago Lighthouse for People Who Are Blind or Visually Impaired maintains a strong policy of accommodation and a consistent practice of employing qualified individuals with disabilities. All applicants will be afforded equal employment opportunity without discrimination because of race, color, religion, sex, marital status, national origin or ancestry, citizenship status, age, physical or mental disability unrelated to ability, sexual orientation, military status, order of protection status or unfavorable discharge from military service.

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