Onwards HR seeks a highly skilled and results-oriented Demand Generation Specialist to join our dynamic team. As a leader in innovative HR solutions, we are looking for digital marketing expertise to drive our online presence and engagement to generate demand for Onwards HR solutions. The ideal candidate will have a deep understanding of digital marketing trends and tools and have a passion for creating impactful campaigns that align with our mission to transform the HR landscape.Key Responsibilities:Strategy Development:Develop and implement comprehensive digital marketing strategies tailored to Onwards HRs objectives and market.Conduct market research and competitive analysis to identify opportunities and drive brand differentiation.Campaign Management:Plan, execute, and optimize digital campaigns across multiple channels, including SEO, PPC, email marketing, social media, and content marketing.Collaborate with the creative team to design and deliver impactful marketing materials.SEO & Website Management:Optimize Onwards HRs website for search engines to improve organic visibility and traffic.Ensure the website delivers a seamless and engaging user experience (UX).Social Media & Content:Manage Onwards HRs social media platforms to build a strong online presence and community engagement.Develop a content strategy that reflects our brand voice and expertise in HR innovation.Collaborate with Content Marketing to rapidly publish new contentAnalytics & Reporting:Monitor campaign performance using tools like Google Analytics, HubSpot, and other platforms.Provide regular insights and reports on KPIs, using data to refine strategies and maximize ROI.Team Collaboration:Work closely with cross-functional teams, including sales, product development, and HR, to align marketing efforts with company goals.Manage relationships with internal and external creatives and agencies to execute strategies and deliver results.Qualifications & Skills:Education: Bachelors degree in Marketing, Business, Communications, or a related field.Experience:35 years of digital marketing experience in a B2B environment.Demonstrated success in managing digital campaigns and achieving measurable results.Technical Skills:Proficiency with marketing platforms (Google Ads, LinkedIn Ads, HubSpot, etc.).Expertise in SEO, SEM, and data analytics tools.Familiarity with CRM systems and email automation.Soft Skills:Strong analytical and problem-solving abilities.Exceptional communication and organizational skills.Ability to thrive in a fast-paced, collaborative environment.What We Offer:Competitive salary and stock options401K program with company matchingOpportunities for professional growth and developmentSupportive and collaborative work environmentChance to contribute to innovative HR technology solutionsAre you ready to join a team dedicated to redefining the future of HR? If so, wed love to hear from you! If available, please submit your resume, cover letter, and portfolio of your previous work. recblid m5zmzkyf33zqd0xegiya9ahkud85eu